Two couples competed to win cheap junk prizes and save their lovedones from slapstick "torture," which consisted of the show "taking a cheap shot at" them of some sort, with the winning couple getting the chance to win real prizes at the end of the show.
Main game
There were three rounds, each consisting of one question. Two celebrities composed a panel; a seat was reserved for a third, who was always a "no-show" for some mysterious reason. For each round, a question was asked to the panel. One celebrity gave the correct answer, while the other gave a bluff. Each couple was divided, with the female at the contestants' podium, and the male trapped inside "The Punishment Pit." The first answering contestant guessed which celebrity was telling the truth. If she was correct, that couple scored one point and a cheap "prize", while the other player's loved one was "punished" with a pie in his face, slime, or some other sloppy substance. If she was incorrect, her own loved one received his punishment and the opposing couple won the point and the "prize." In the second round, the other couple was given the guess, and the same procedure was followed. The first two rounds were worth one point apiece, and the third round was worth 20 points; this rendered the first two useless from a competitive standpoint. Whichever contestant had the most points "at the end of three rounds" advanced to the bonus round.
The Semi-Colossal Prize Sweepstakes Finale
A wheel was set up in the studio with twelve numbered spaces, each of which correlated to a numbered envelope on a "prize wall." Each space also had a hole. To determine the prize the couple would win, a large white rat, referred to on the show as "Oscar the Wonder Rodent," was placed on the wheel while it was being spun. The holeOscar crawled into determined the prize that was won. At this stage in the show, no cheap "booby prizes" were awarded as they were in the main game; the winning couple won standard game show fare such as appliances or trips. In addition, the couple was asked before the wheel was spun to guess the hole they thought Oscar would crawl into; if the rat crawled into that hole, the couple won the grand prizein addition to the prize associated with that space.
Reviews
Many of the reviews were mixed. One TV reviewer, who worked at the now-defunct Philadelphia Journal, thought the show was so bad he had a viewer do a review; the layout failed to include the standard formatting, employing instead a double-spaced sheet of standard copy used at that time.