"Tala" is a song by Filipino singer and actress Sarah Geronimo co-written with Nica del Rosario and Emmanuel Sambayan with music and production by Jumbo De Belen and Alisson Shore of Flip Music Production. It was released as the lead single from Geronimo's platinum album The Great Unknown. The song became one of the most played OPM songs of 2016, winning “Song of the Year” at the 2017 Myx Music Awards. In 2018, Geronimo performed the song on ASEAN-Japan Music Festival held in Tokyo. In 2019, CNN Philippines named the song as the Best OPM song of 2010s. In the latter half of 2019, "Tala" became ubiquitous three years after its release receiving a new level of popularity and started as a dance challenge through social media in the Philippines. In 2020, the song have earned a total of almost half a billion views and has helped its recording company quarterly revenue blow past targets making it the most successful Filipino song of the millennium.
Live performances
Sarah Geronimo premiered Tala on her From the Top concert on December 2015. She also performed the song on various album mall tour for The Great Unknown in the Philippines. On ASAP stage, the popstar performed the hit four times. She also made an acoustic version of the song for her The Great Unknown Unplugged concert. It also became one of the highlights of her This 15 Me concert in Smart Araneta Coliseum.
Music video
The music video shows Sarah Geronimo’s sexier side as she shows off her Georcelle Dapat-Sy Choreographed dance moves along with the G-force while performing the song. It was directed by Paul Basinilio. The music video was premiered on Myx, and posted on Viva Records official YouTube Channel on June 11, 2016. As of November 2019, the video has garnered over 15 million views. The video reached the 25 million mark on the first day of 2020. The music video throned the most-viewed OPM music video by a Female Solo act on March 2020 with over 100 million views, beating Yeng Constantino's Ikaw's 90+ million record. It is also the Most Liked and Most Viewed OPM music video of all time to reach 142 million views surpassed Buwan by Juan Karlos and Kung Di Rin Lang Ikaw by December Avenue and Moira Dela Torre.
Notable covers
The song was covered by PBB Teens housemate Vivoree.
Anne Curtis performed the song with Geronimo on her "AnneKulit: Promise, Last Na 'To!" concert held in Smart Araneta Coliseum.
South Korean boy band WINNER surprised fans in Manila by dancing to Sarah Geronimo's "Tala" during their concert in the Mall of Asia Arena in Pasay City on Saturday January 25, 2020.
Media usage
A version of the song with modified lyrics was used in a Jollibee advertisement featuring Anne Curtis.
Award-winning Filipino magazine show Kapuso Mo, Jessica Soho used the song as the theme for its "Selos Sa Peryahan" feature.
