Swoops
Swoops were a chocolate candy manufactured by The Hershey Company. They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond. Limited edition varieties included White Chocolate Peppermint, Special Dark with Almonds, and Strawberries & Creme. They were introduced into the market in 2003 and discontinued in August 2006. According to a market research study of April 2004 only 14% of the customers knew Swoops.