Swingtown premiered on Thursday June 5, 2008, in the time slot previously occupied by Without a Trace. The show was also picked up by Global in Canada, ITV3 in the United Kingdom, TV3 Ireland in Ireland, Network Ten in Australia, Rai 4 in Italy, Warner Channel in South America, and Universal Channel in Poland, TV 2 in Norway, Channel Four in New Zealand, and Romania. After seven episodes of declining ratings, CBS moved the show's US airing to Fridays, swapping with Flashpoint, which had outperformed Swingtown despite airing in a less favorable time slot. Swingtown's first season's finale aired on September 5. Although the show's cancellation was suspected well in advance, it was made official on January 14, 2009.
Premise
Set in the summer of 1976, the series begins with the relocation of the Miller family to a more affluent neighborhood in the North Shore, a suburban area of Chicago. Bruce Miller is a futures trader working his way up in the business, married to Susan. Susan Miller is a homemaker who got pregnant and married Bruce in high school. The couple have a teenage daughter, Laurie, and a young son Bruce Junior, nicknamed B.J.. Tom and Trina Decker are the Millers' new neighbors. Tom, an airline pilot, met Trina while she was a stewardess. The Deckers quickly befriend the Millers, and the Millers just as quickly learn that their new neighbors have an open marriage. The move strains the Millers' friendship with Roger and Janet Thompson, their more conservative neighbors and friends from their old neighborhood. They try to maintain their friendship with the Millers, but the Thompsons are appalled when they learn about the Deckers' marital arrangement. The Thompsons have a son, Rick. Although the show mostly focuses on the three couples, their children's stories are followed too, particularly Laurie, who is attracted to her summer school philosophy teacher. B.J. and Rick's friendship is also tested by the move, and B.J. meets Samantha Saxton, an enigmatic girl who lives next door to him in his new neighborhood.
Producers Mike Kelley and Alan Poul first pitched their idea to HBO, where Poul, who had worked on Six Feet Under, had a development deal. Poul said HBO passed on the opportunity at least in part because it already had Big Love in production and Tell Me You Love Me in development. The two next approached Showtime, but before discussions with that network went anywhere, CBS Entertainment president Nina Tassler found out about the proposal and within a couple of days, had read the script; she gave the series the greenlight in May 2007. The script, written in anticipation of a cable network deal, had to be rewritten for American broadcast television standards, all but eliminating the nudity and the explicit depiction of sexual acts. CBS ordered 13 episodes from CBS Paramount Television.
Reception
The 26 critics included in the show's Metacritic gave it mixed reviews. Variety said the series "exhibits rare depth" and includes "plenty of nifty touches, from the pop-song score and Boogie Nights fashions to the first-rate cast." The Hollywood Reporter said "even skillful performances by its largely unknown cast aren't able to hide the lack of character development and the sense that the people in this series are almost self-parodies." Salon called it "stylish and '70s-sexy but also shallow enough to feel like a less funny, hollowed-out combination of The Wonder Years and Boogie Nights — which is exactly what the show's creators told the New York Times they were aiming for."
Controversy
The American Family Association urged members to write letters of complaint to the media, while the Parents Television Council followed a failed boycott attempt with an effort to convince CBS affiliates to preempt the program. Procter & Gamble and Ace Hardware stopped advertising on the serial. Lindsay Soll writes that one "producer thinks of sophisticated swingers Tom and Trina in a ‘Great Gatsby-like way,’ calling them 'the shining couple across the street.' Exactly why we'd get in bed with them--er, the show." Audience interest dwindled as the summer progressed. After a strong pilot episode, the ratings for Swingtown got progressively worse, aided by a mid-season move from Thursdays to Friday. According to executive producer Alan Poul, the first season ending was shot with the show's uncertain future in mind:
The season ends with a cliffhanger, but it's also a completely satisfying ending. So, if we go forward, there are many new things that are set up to explore. And if we don't go forward, there's no feeling that we've been left with something incomplete.
The poor ratings led CBS to see if any cable networks, or perhaps DirecTV, were interested in picking it up. Bravo decided to acquire rights to the existing episodes, but did not order any new ones.
Episodes
Episodes feature songs of the period performed by the original artists; Last.fm, owned by CBS Interactive, features the songs from the show in a sponsored group cross-promoted during each episode.
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Ratings
There were low ratings for the first seven episodes — the seven Thursday night episodes averaged 6.7 million viewers and a 2.3 rating in adults 18-49 — led CBS to move Swingtown from Thursdays to Fridays. Following the change, the ratings for the next four episodes averaged just 3.9 million viewers, with an average 1.3 rating in the 18-49 demographic.
Home media
The complete series was released on DVD on December 9, 2008 and recently was re-release on June 18, 2019.
