StyleHaul
StyleHaul was a marketing services, media, and technology company which gained recognition as an early pioneer of branded content and native advertising on digital platforms. The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.
StyleHaul was known for its large-scale influencer and paid media campaigns for major beauty brands and retailers, such as Sephora, Maybelline, and Walgreens, as well as for its high-profile talent network, which has included creators like Zoella, Ashley Tisdale, and Joey Graceffa.
In 2019, StyleHaul shuttered operations, which coincided with the arrest & guilty plea of Dennis Blieden, 29, a former StyleHaul executive & professional poker player who embezzled $22 million from the company to pay his poker debts, personal debts and bad investments in cryptocurrencies.
