The Sterling Bullet is a medium-duty vocational pickup-truck that was marketed by Sterling Trucks from 2007 to 2009. It produced chassis cab versions of the medium-duty Dodge Ram models called the Sterling Bullet. The unique grille was the most visible difference compared to the Ram trucks.
Overview
Sterling was a division of Freightliner LLC which, like Dodge, was owned by the former Daimler Chrysler. Sterling Trucks sold the Dodge Ram 4500 and 5500 series trucks as the Sterling Bullet. These class 4 and 5 trucks have a Gross Weight of and, respectively. The chassis for the Bullet was designed for use with a variety of truck configurations, including dump, contractor, towing, and box trucks. The Bullet was essentially a rebadged Dodge Ram 3500/4500/5500 Chassis Cab, with a new front fascia and both 'Sterling' and 'Bullet' badging on the exterior of the truck. Both 2-Door Regular Cab and 4-Door Quad Cab models were available. To differentiate the Bullet from the related Dodge Ram 3500/4500/5500 Chassis Cab, the Bullet was sold only with the 6.7L Cummins Turbodiesel Inline Six-Cylinder engine. Both manual and Aisin AS68RC heavy-duty automatic transmissions were offered, as was two-wheel-drive or four-wheel-drive. Standard features included an A/M-F/M radio with single-disc CD/MP3 player and auxiliary audio input, a two-speaker sound system, full instrumentation, vinyl flooring, vinyl seating surfaces, forged steel wheels, black bumpers and front grille, bench seating, and manual windows and door locks. Options included air conditioning, cloth seating surfaces, chrome bumpers and front grille, power windows and door locks, keyless entry, security system, chrome-plated forged steel wheels, a tilt-adjustable steering column, a leather-wrapped steering wheel, a cruise control, and a four-speaker sound system.
Discontinuation
The Bullet was discontinued after 2009 after a decision to stop selling the Sterling brand of medium to heavy-duty trucks. Customer support for Sterling trucks at certain dealerships for service and parts would continue. The equivalent Dodge Ram 3500, 4500, and 5500 chassis cab trucks were sold alongside the Bullet. Thus, there was no replacement for the Bullet with another vehicle. After the 2009 model year, the Ram HD Series of trucks was redesigned.
