Stash (company)


Stash Financial, Inc., or simply Stash, is an American financial technology and financial services company based in New York, NY. The company operates both a web platform and mobile apps, allowing users to incrementally invest small amounts. As of July 2018, Stash had approximately 2.4 million users.

History and services

Stash was founded in February 2015 by Brandon Krieg, David Ronick, and Ed Robinson.
It was launched on the iOS App Store in October 2015 and was made available on Android in March 2016.
Through the web platform and mobile apps, users can invest as little as $5 increments into fractional shares of stocks and more than 40 exchange-traded funds. Users can invest in personal brokerage accounts, retirement accounts, Roth IRAs, traditional IRAs, or custodial accounts. Stash also offers financial education and automatic investing.

Reception

In February 2018, CNBC praised the app's easy to use features and automation. In January 2019, NerdWallet stated that Stash was good for new investors and those wanting guidance, but that the $1 fee for accounts under $5000 was high for lower balances as a percentage of assets and that other services could offer more value.