Sprecher Brewery is a brewery in Glendale, Wisconsin, USA. It was founded in 1985 in Milwaukee by Randal Sprecher, and is Milwaukee's first craft brewery since Prohibition. Sprecher produces an assortment of beers, flavored malt beverages, and sodas. Sprecher produces another line of beers under its Chameleon Brewing Company label that is well-respected but not widely available. Despite producing a full range of award-winning craft beers, the brewery is arguably best known for its Black Bavarian and premium sodas. Sprecher brews more root beer than all of its alcoholic beers combined.
History
Founder Randal Sprecher, a California native, earned his first degree in oceanography and his second in brewing. He was employed by Pabst in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000. Sprecher purchased equipment to keep costs down, including a 16-oz. bottling machine from Coca-Cola, and some of this equipment remains in use today. The current Sprecher facility was acquired in 1994.
Production
Raw Wisconsin honey is used as a primary ingredient in its root beer, and Sprecher Ginger Ale uses locally grown ginger. The brewery has started hop production, along with several others Wisconsin craft breweries, and has been producing small batches of fresh "green" hop brews.
Sprecher Brewery offers year-round tours of its facility, including the brew house, the refrigerated cellar, and the bottling line and warehouse. Tours conclude in the indoor beer garden where customers are welcome to sample a wide range of beers and sodas on tap.
Traveling Beer Garden
Sprecher has two sets of firetrucks and ambulances that serve as Milwaukee County Parks Traveling Beer Gardens from Memorial Day to Labor Day. Each set visits a Milwaukee County Park for ten days, then moves to another location throughout the summer. A unique twist on Milwaukee's beer gardens at the turn of the 20th century, the Traveling Beer Gardens have proved to be a highly appreciated addition to Milwaukee County Parks and a sustainable private public partnership.
Recognition
Sprecher has earned awards for 25 different beer types in prestigious national and international competitions. Awards include: 2004 GABF Small Brewing Company of the Year and 2004 GABF Small Brewing Company Brewmaster of the Year. 2007 Australian International Beer Awards, Best of Show & Gold Medal - Russian Imperial Stout; Dopple Bock - Silver; Piper's Scotch Ale - Bronze; 2014 World Beer Cup, Gold - Black Bavarian ; Bronze - Shakparo ; 2004, Bronze - Winter Brew; 2002, Gold - Winter Brew. Several awards annually at both the Los Angeles International Beer Competition and the United States Open Beer Championships. In a 2008, The New York Times taste test, four judges ranked Sprecher's number one among 25 root beers from across the United States for its "wonderfully balanced and complex brew." A review in the October 2009 edition of Details also praised the root beer as "elegant."
In Popular Culture
2005: Won "Most Deserving Small Business Office" Makeover from Xerox, Hon Furniture and Entrepreneur magazine. Featured on NBC's Today show. In November 2006, a contestant on NBC's Deal or No Deal was offered a life-time supply of Sprecher's Root Beer, his favorite soda.
