SportsPro is a London, UK-based media company focusing on the business, commercial and governance aspects of global sport. It has become known for its in-depth features, sport-specific analytical studies, and its annual list of the World's 50 Most Marketable Athletes, published each May.
History
SportsPro was founded by journalist and publisher Tom Rubython in 2008 to replace BusinessF1, Rubython's previous magazine. This transformed the publication into a business title that covered the entire sports industry as opposed to just Formula 1. The magazine was sold to London-based Henley Media Group in February 2009.
Format and market
SportsPro's flagship title, SportsPro magazine, is a monthly publication that focuses on all aspects of the business of sport. Circulated to subscribers, it provides news, analysis, statistics, features and special reports. Though it is based in London, it has a global readership, with nearly half of its subscribers based in the USA. It is a perfect bound 132 or 164 page magazine in full colour with editorial and advertisements, printed on matte art paper with a laminated soft cover. Formerly available on newsstands, SportsPro is now entirely subscription-based, and has more than 20,000 subscribers within the sports industry. Notable subscribers include the majority of the Formula One racing teams; the Glazer family, owners of Manchester United Football Club and the Tampa Bay Buccaneers; Tottenham Hotspur; and the International Olympic Committee.
Other publications
SportsPro Media also publishes the Formula One Black Book, an annual commercial companion to the business and sport of Formula One. The SportsPro Daily Deal is an e-newsletter service.
SportsPro events
Since 2014 SportsPro has complemented its regular coverage of the industry with a series of unmissable events, all of which provide outstanding content, access and networking opportunities. SportsPro events put the delegate first, delving into the biggest issues, newest technology and hottest topics from across the sports industry. Our editorial team works in collaboration with the event content team to ensure that the most integral and relevant subjects are included in the event agenda. In April 2019 took on its biggest transformation to date. The sixth edition delivered the most exciting conference agenda the industry has seen. Expanding the content by more than 50% and introducing five specific forums, SportsPro Live drilled into the hottest topics facing sports today; artificial intelligence, digital transformation, Finance and investment in technology, esports, and broadcasting. This event helps anyone in the sports industry looking to keep ahead of the biggest disruption the industry has faced in our generation. The taking place on 10 September 2019, London, will take a look at the trends affecting sports marketing and sponsorship through the most important relationship the industry will ever have: the one with its fans. Bringing together the biggest names and the most creative thinkers in the business, the Fan Conference will examine a whole range of ways in which changing behaviour and emerging opportunities are reshaping this sector. The taking place between 19–21 November 2019, Madrid, is an event for sports broadcasting strategists and thinkers, trailblazers and practitioners, to meet and learn about the most important transformation broadcasting has seen in a generation. With a blend of data-led presentations, panels and keynote interviews, all sessions are designed to provide first-hand insight into those who are leading the sports OTT sector revolution. Designed for C-level executives, senior vice presidents, vice presidents, directors, heads of departments, digital executives from international rights holders, broadcasters and service providers. The OTT Summit USA will be launching for the first time in February 2020 - more details coming soon! The taking place in March 2020, Singapore, was the first event of its type in the region. Fuelled by the rapid success and expansion of its international event, the OTT Summit Madrid, this two-day conference focused on bringing the key stakeholders from the Asian and international markets together to connect on all aspects of the sports OTT revolution. With a distinct focus on the varying consumption trends and challenges in Asian markets, as well as insights around rights packaging, delivery and latency, piracy, best practice revenue models and much more. The is the annual gathering for the motorsport industry, bringing together the leading teams, series, sponsors and broadcasters. Finally, there is , their line of bespoke, invitation-only events where companies can hand-pick the audience they want to meet with to present and share ideas.
