In January 2001, Taj Television was established in Dubai Media City. The company launched Ten Sports on 1 April 2002. In 2005, Zee Entertainment Enterprises launched Zee Sports as their 24-hour sports broadcasting network. Later, in November 2006, Zee acquired Taj Television as a subsidiary. Zee Sports was rebranded to Ten Action in 2010, which featured adventures sports and non-cricket content such as tennis and football. Ten also launched a separate feed for Pakistan. In August 2016, Zee's CEO Subash Chandra announced that the company was negotiating with Sony Pictures Networks to sell its sports channel bouquet. The agreement was signed in September 2016 and the acquisition was planned to be two-phased. With the completion of the first phase of the purchase, Sony expanded its Indian sports network to 9 channels. With the completion of second phase, Sony gained access to sports channels owned by Zee outside India. On 18 July 2017, the channels were rebranded under the Sony umbrella with the "Sony" brand attached as a prefix on the sports channels, in addition with the launch of the HD simulcasts.
It broadcasts football matches from European football leagues and events of biggest MMA promotion in the world. In addition, football panelists frlive and exclusive on their channel across the world share their insights on the upcoming live matches, football updates on the channel on its show Football Extra.
Sony Sports owns long term broadcast rights for the cricket boards of Australia, England, Pakistan, South Africa and Sri Lanka. Its Pakistani feed broadcasts original content from Dubai Media City headquarters and cricket matches of International Cricket Council, Asian Cricket Council. Ten Sports Pakistan, although having the same brand as its Indian sister channel, does not air simulcast programming from Sony Sports channels.
Launched as Sony Kix on 8 April 2015 by what is now Sony Pictures Networks India, it was the second sports television channel launched by the company after Sony Six. The channel was rebranded as Sony ESPN on 17 January 2016. The partnership with ESPN was made official in October 2015. Sony and ESPN would partner together on website and app efforts, with ESPN providing and producing content such as cricket, football, tennis, basketball, badminton, field hockey, golf, rugby union, motorsport along with other events. Sony Six and Sony ESPN, which were launched before Sony's purchase of Ten, effectively became part of the group when the acquisition was completed. Both SD and HD versions of Sony ESPN were shut down on 31 March 2020.
