Snoh Aalegra
Snoh Nowrozi, better known by her stage name, Snoh Aalegra, is an Iranian-Swedish singer and songwriter based in Los Angeles. Her debut album Feels was released in 2017, followed by Ugh, Those Feels Again in 2019.
Life and career
1987–2008: Early life and career beginnings
Aalegra was born on 13 September 1987 in Uppsala, Sweden to Persian parents. She grew up in Enköping, Sweden, moving there with her mother following her parents' divorce. They later moved to Stockholm. She began writing music at the age of 9.In 2001, at the age of 13, Aalegra signed an artist development deal with Sony Music Sweden. She would ultimately leave Sony Sweden with no music being released throughout the deal.
2009–2013: Career beginnings as Sheri, ''First Sign''
In 2009, Aalegra began her musical career using the mononym Sheri. She released her debut single "Hit and Run" on 16 February 2009, with production by Andreas Carlsson. The single peaked at number 12 on the Swedish Single Charts. She released her second single "U Got Me Good" on 4 December 2009, reaching number 2 on the Swedish Single Charts.On 6 April 2010, under the name Sheri, she released the studio album First Sign, on Universal Music Sweden. It features a cover of the 1984 song "Smooth Operator" by Sade, and the singles "Hit And Run" and "U Got Me Good".
She signed with No I.D.'s ARTium Recordings in 2013.
2014–2018: Debut as Snoh Aalegra, ''Feels''
In July 2014, she debuted her new name, Snoh Aalegra, and appeared on Common's tenth studio album, Nobody's Smiling, featuring on the song "Hustle Harder". She released her debut single, "Bad Things" featuring Common, in October 2014, and her debut EP, There Will Be Sunshine, on 17 November 2014 through ARTium/Epic. The EP includes "Stockholm, Pt. II " featuring Cocaine 80s.In 2014, she became a protégé of Prince, after he discovered her music and reached out to her. He mentored her until his death in 2016.
In February 2015, Aalegra said in an interview that she had changed her legal name to Snoh Nowrozi. She added "Aalegra" to her stage name, she said, because it means "joyful" in Italian, and because there was already an artist named Snoh. On 11 February 2015, Aalegra released her first single as Snoh Aalegra, "Emotional", produced by RZA. She also appeared on Vince Staples' debut album, Summertime '06 in June 2015, providing vocals for the song, "Jump Off the Roof".
Aalegra released the EP Don't Explain on 8 April 2016 through ARTium Recordings, with features and production from James Fauntleroy, No I.D., Boi-1da, Christian Rich and DJ Dahi. The EP features a cover of the 1944 song, "Don't Explain" by Billie Holiday and Arthur Herzog Jr. John Mayer plays guitar on "Under the Influence", and the final track, "Chaos", was written by Sia. In 2017, she went on her first North American tour, in support of Daniel Caesar.
On 20 October 2017, Aalegra released her debut album, Feels, with features from Vince Staples, Vic Mensa, Logic, and Timbuktu. The album is a "nostalgic blend of soul and R&B" which she calls "cinematic soul". Her single "Time" was sampled by Drake on "Do Not Disturb", the closing track on his 2017 mixtape More Life. On September 12, 2018, her single "Nothing Burns Like the Cold" featuring Vince Staples, was used by Apple for their iPhone XS announcement video and commercials. In the fall of 2018, Aalegra headlined her first North American tour with support from Mereba and Leven Kali.
2019–present: ''Ugh, Those Feels Again'' and new music
In August 2019, Aalegra released her second album, Ugh, Those Feels Again, on ARTium Recordings. The album is considered to be a sequel to Feels, similar in mood and thematically. The album peaked at number 3 on the Billboard R&B Album Sales chart, number 6 on the Billboard Top R&B Albums chart, and number 73 on the Billboard 200 chart. The single "I Want You Around" reached number 1 on the Billboard Adult R&B Songs chart. She recorded the song "Wolves Are Out Tonight", produced by Swizz Beatz, for the soundtrack to the 2019 EPIX television series Godfather of Harlem. She released the video to her single "Whoa", starring herself and actor Michael B. Jordan, on December 13, 2019. In the fall of 2019, she headlined a European and North American tour, with support from Baby Rose and Giveon, and reached number 1 on the Bandsintown + Billboard Global Rising Artists Index.On July 6 2020, it was announced that the singer had inked a recording contract with Roc Nation Records/UMG with a partnership with her current label Atrium Records, and released her first single though both labels "Dying 4 Your Love" on July 10. She had announced that she was working on her next album in her latest interview.
Artistry
Aalegra cites James Brown, Michael Jackson, Whitney Houston, Prince, Brandy, Lauryn Hill, Missy Elliott, Robyn, and Mariah Carey as musical influences. She also credits film score orchestras and arrangements with influencing her sound. She has said that she first fell in love with music at the age of 7 when she heard Whitney Houston's The Bodyguard soundtrack.Personal life
Aalegra has resided in Los Angeles, California since 2012, after briefly living in London. She speaks Persian, Swedish and English.Awards
Discography
As Snoh Aalegra
Studio albumsEPs
| Title | Details |
| There Will Be Sunshine |
|
| Don't Explain |
Guest appearances
| Title | Year | Other artist | Album |
| "Hustle Harder" | 2014 | Common, Dreezy | Nobody's Smiling |
| "Jump off the Roof" | 2015 | Vince Staples | Summertime '06 |
| "Cruel Intentions " | 2016 | JMSN | |
| "Way To Go" | 2017 | Joyner Lucas | 508-507-2209 |
| "Comin Back" | 2018 | Kawala Bravo | Comin Back |
| "Time" | 2019 | Boogie | Everythings for Sale |
| "Between Us" | 2020 | Dvsn | A Muse In Her Feelings |
As Sheri
Studio albums| Title | Album details |
| First Sign |
|
Tours
Headlining- Feels Tour
- Ugh, A Mini Tour Again
- Daniel Caesar – Freudian, a World Tour
- TIDAL X Brooklyn