SmartBus


SmartBus is a network of bus services in the city of Melbourne, Australia. Overseen by Public Transport Victoria, the network comprises nine key cross-town and orbital bus routes around Melbourne. Key aspects of the service include more frequent services, extended hours of operation to include late evening and Sunday services, improved timetable information at bus stops, roadspace priority along certain routes and priority at particular traffic lights. The SmartBus network was expected to reach 370 kilometres by 2012.

History

SmartBus was originally a policy initiative of the Kennett State Government in the late 1990s, but was slowly implemented under the Bracks and Brumby governments. However, plans from the late 1980s included a number of cross-town routes, which were to be called MetLink.
The first stage of the trial was implemented on 5 August 2002, with the following services being chosen as pilot routes: 703 Middle Brighton to Blackburn and 888/889 Nunawading to Chelsea. These two routes received extra funding for more services, services on 703 increased by 20% and on 888/889 by up to 50%. Sunday services were also added to 888/889. The aim was to find out whether increased services and better reliability would increase patronage. The project was deemed successful when in 2003, on the 1st anniversary of SmartBus, the Victorian Government released a media statement that the SmartBus program increased patronage by 25%.
Three orbital bus lines operate in Melbourne as part of the SmartBus network, they provide cross city links connecting railway and tram lines and other bus routes.
The first orbital route started as a large number of routes. It was re-launched as the Yellow Orbital Route 901 on 24 March 2008 operating between Frankston and Ringwood. It was extended to Melbourne Airport 26 September 2010, it is Melbourne's second longest bus route at 115 kilometres with a journey time of four and a half hours and connects with nine railway stations and over 100 bus routes.
This was followed by Route 700 running between Mordialloc and Box Hill, it was re-launched as a SmartBus on 14 June 2005. On 20 April 2009 it was extended to Altona, becoming the Red Orbital 903, it connects to 11 railway stations and nine tram lines, and is 86 kilometres in length.
Lastly in April 2010 the Green Orbital 902 commenced operations, assuming the operations of route 888/889, it runs between Chelsea and Airport West connecting to nine railway stations, three tram routes and over 60 local lines, spanning 76 kilometres. A Blue Orbital, was proposed in the 2006 Meeting our Transport Challenges publication, which proposed to service the inner city from Sandringham to Williamstown, however this proposed route was cut from the 2008 Victorian Transport Plan, with the route not mentioned in text or maps.
Doncaster Area Rapid Transit Routes commenced operation on 4 October 2010. These routes were designed to provide a public transport connection between the Doncaster area and Melbourne City Centre. All were originally operated by National Bus Company, but have been operated by Transdev Melbourne from August 2013 as a result of Transdev's awarding of the Melbourne Metropolitan Bus Franchise.

Routes

The SmartBus network consists of three orbital routes, the radial Doncaster Area Rapid Transit route group and two shorter non-orbital routes.
RouteFromToViaOperatorNotes
703Blackburn stationMiddle BrightonForest Hill Chase Shopping Centre, Monash University & Monash Medical CentreVentura Bus LinesOfficial SmartBus section is only north of Clayton, although PIDs are installed at Bentleigh. Service levels are not as high as on other SmartBus routes, especially along Centre Rd segment.
900RowvilleCaulfieldWaverley Park, Monash University & Chadstone Shopping CentreCDC Melbourne and Ventura Bus LinesLimited stops service
901Frankston stationMelbourne AirportDandenong station, Westfield Knox, Ringwood station, Blackburn railway station, Greensborough station, Epping station, Roxburgh Park station & Broadmeadows stationTransdev MelbourneOrbital - Yellow
902Chelsea stationWestfield Airport WestSpringvale Shopping Centre, Glen Waverley station, Nunawading station, Westfield Doncaster, Eltham station, Greensborough Plaza, Campbellfield, Broadmeadows station & Gladstone ParkTransdev MelbourneOrbital - Green
903Altona stationMordialloc stationSunshine station, Essendon station, Preston station, Heidelberg station, Westfield Doncaster, Box Hill Central Shopping Centre, Chadstone Shopping Centre & Mentone stationTransdev MelbourneOrbital - Red
Some services terminate at Heidelberg, Essendon or Sunshine, towards Altona, or either Mentone or Oakleigh towards Mordialloc instead.
905City Stockland The PinesEastern Freeway exiting at Bulleen Road, TemplestoweTransdev MelbourneDoncaster Area Rapid Transit
906City WarrandyteEastern Freeway, exiting at Blackburn Road, Stockland The PinesTransdev MelbourneDoncaster Area Rapid Transit
907City MitchamEastern Freeway, exiting at Doncaster Road, Doncaster Park & RideTransdev MelbourneDoncaster Area Rapid Transit
908City
Terminates at Doncaster Park & Ride during off-peak
Stockland The PinesEastern Freeway, exiting at Doncaster Road, Doncaster Park & Ride, King StreetTransdev MelbourneDoncaster Area Rapid Transit

Features

SmartBus aims to provide a premium bus service to commuters with quality stops and tram-like frequencies. Service improvements include the following:
Several reviews have been conducted of patronage growth on SmartBus routes. A review of routes 703, 903 and 902 found that boardings increased between 15% and 60%, five years after the services were upgraded.
In 2010 the Bus Association of Victoria found that SmartBus patronage on routes 703 and 902 increased 15% over two years. This increase was higher than other upgraded bus routes in Melbourne and significantly higher than non-upgraded routes.