Sizzlean
Sizzlean was a cured meat product manufactured throughout the 1970s and 1980s and marketed as a healthier alternative to bacon. Swift & Co. originally produced the product and rolled it out to major United States markets in 1977.[, Vol. 101 ] In 1990, ConAgra Foods acquired Swift from Beatrice Foods and continued to market the product until about 2005.
Sizzlean was the subject of a series of commercials featuring the tagline: “Move over, bacon, there’s something leaner!” or “Move over, bacon, now there’s something meatier!”
Though the product contained less fat than bacon, it was still 37% fat by weight, causing complaints that the "lean" name was not accurate.