Ed Roski's company, Majestic Realty, purchased an 80-acre parcel of land along Interstate 15 in 1989, intending to build an industrial warehouse. On July 8, 1993, Boomtown, Inc. and Roski announced a joint venture to open Boomtown Blue Diamond. The $70-million facility would be constructed by Roski, with financing from Boomtown. Boomtown Las Vegas opened on May 27, 1994, and was primarily a locals casino. A month later, Boomtown, Inc. exercised an option to buy out Roski's 50% share of the property's operating company. The casino struggled to draw visitors, earning annual cash flow of less than $10 million. With Boomtown, Inc. set to be acquired by Hollywood Park, Inc., an agreement was reached on August 12, 1996 for Roski to buy the property's operating company, in exchange for $8.5 million in promissory notes, $2.1 million in cash and a release from the property's lease. The sale was completed on July 1, 1997, the day after the Hollywood Park-Boomtown merger was completed. Roski renamed the property as Silverton on December 2, 1997. He began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge. A $150-million renovation in 2004 included the opening of a Bass Pro Shop. In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge. The renovations and expansion were completed in January 2005. Two months later, the property announced a master plan to develop the remaining vacant land into a mixed-use resort over the next several years, at a cost of up to $2 billion. The project would include a second locals casino and at least five different hotels, as well as retail space, entertainment venues, and a combination of condo hotel and timeshare units. The project was devised by the Silverton's general manager, Craig Cavileer. By that point, the Silverton had become popular among new homebuyers in the area, and had also become a tourist-oriented property in part because of its Bass Pro Shop. The Silverton's clientele included regular visitors from southern California as well as tourists visiting the nearby Las Vegas Strip. In 2009, a $160-million renovation was completed, including a new parking garage added in 2008, new restaurants and a casino expansion. An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort nearby. A 20-story, 375-room hotel tower had been planned, but was cancelled due to the Great Recession. A Cracker Barrel opened on the Silverton property in July 2016. The Berkley, Las Vegas, an 18-story, 400-unit timeshare building, was opened on part of the Silverton property in late 2016, and the top of the tower features the Silverton name. It was developed and operated by The Berkley Group, based in Florida. In April 2018, groundbreaking took place for Silverton Village, a $60 million project that would include various eateries and a five-story Hyatt Place hotel with 150 rooms. The hotel would be built alongside Interstate 15, near the Cracker Barrel, while retail space would be built at Blue Diamond Road and Dean Martin Drive, an intersection where more than 50,000 vehicles passed each day. The retail component would include approximately spread across four buildings, and was expected to be complete within a year, while the Hyatt was expected to open in June or July 2019. At the time of groundbreaking, old plans were being reviewed and new ones were being created in consideration of how to develop the remaining land. Among the old plans being considered was the 20-story hotel tower. A 24-hour Starbucks opened at Silverton Village in December 2018, followed by a Blaze Pizza restaurant two months later.
