Showroomprive.com is a French e-commerce company, specialised in online flash sales. Founded in 2006, the website offers daily exclusive sales of famous brands, in France and in 8 other European countries. 10 years later, the group has become one of the biggest online retailers in Europe and has reached more than 26 million members. Since its beginning, the website's sales and revenue have increased steadily. In 2015, the net revenue of Showroomprivé reached €443M, with an average annual growth rate of 28%. The company has a net revenue goal of €750M by 2018.
History
Founders
Showroomprive.com was launched in France in 2006 by Thierry Petit and David Dayan, two entrepreneurs with different backgrounds in fashion and in digital technology. Thierry Petit graduated in engineering and has been a business angel for more than 20 years. He became recognised for creating the first price comparator in France, Toobo.com and is now one of the most influential businessmen within the French digital sector. He is the Vice-President of the France Digitale association and continues to invest in new innovation projects. David Dayan has been working in fashion retail since he was a teenager. He started in his family outlet business and became CEO of France Export, before creating Showroomprivé with Thierry Petit.
In 2010, the company settled in Spain, thus paving the way for major development in Europe. The group is now present in Italy, in the UK, in the Netherlands, in Portugal, in Belgium, in Poland and in Germany. The international markets represented 15% of the net internet revenues in 2015. In October 2016, Showroomprivé acquired Saldi Privati, the second actor in online private sales in Italy, for 28 million euros.
Organisation
Showroomprivé now counts more than 800 employees in France and abroad:
The logistics are managed by Dispeo, Showroomprivé's partner since 2014. This platform can ship 200,000 orders each day. In 2015, 10 million parcels were dispatched for Showroomprivé. In the long term, this partnership is meant to create 400 jobs in the North of France.
Look Forward
In June 2015, Showroomprivé launched its own fashion and innovation hub called LOOK FORWARD, to encourage and promote innovative projects which change the production, distribution and consumption of fashion goods. This project accelerator helps entrepreneurs every year and participates in the creation of a wide digital/fashion ecosystem. In February 2016, the incubator organised its first Fashion Tech Festival in Paris on the future of fashion, where conferences, workshops and exhibitions took place. To close the first edition, a ceremony awarded innovative and promising entrepreneurs.
