Selle Royal Selle Royal Spa is a company from Vicenza, Italy , founded in 1956 by Riccardo Bigolin, producing saddles for bicycles . In 1965, a formal establishment of Selle Royal Sp.A. was made in Vicenza for the production and distribution of bicycle saddles . Polyurethane foaming production system was chosen in order to be able to maximize production across the chain. Selle Royal then released the first patent of vacuum technology for ergonomic shaped design production. material named as Royalgel™. Royalgel™ is the only saddle gel that doesn’t age, harden, or migrate, delivering unbeatable comfort and durability. manufacturer of bicycle saddles.History 1956: Riccardo Bigolin founded Selle Royal 1970: Selle Royal develops a production technology based on a particular polyurethane foam 1980s - 1990s: Selle Royal Spa has become a partner of the main houses that produce bicycles. 1980: Selle Royal develops the RVS, an automated vacuum production system, which allows the saddle to be joined directly to the foam 1990: Selle Royal develops a gel for the saddle for the recreational market, based on an exclusive polyurethane gel patented by Bayer 1996: Selle Royal opens Selle Bra for production in Brazil 1997: Selle Royal launches Fi'zi:k 2002: Selle Royal acquires Brooks England , thus giving the company three independent brands of saddles 2005: Selle Bra and Metal Ciclo merge to form Royal Ciclo 2006 - 2010: Selle Royal began direct distribution through dealers H2 with Continental Tyres and A4, of proprietary and thirdy brands. 2007: Selle Royal acquires Crankbrothers 2010: Selle Royal acquires 52% of Justek, China 2011: Selle Royal acquired PEdAL ED, operating under Via Vittorio Emanuele 119 - 36050 Pozzoleone, ITALY - P.IVA. 04013940244 since 2016 2013: Brooks England purchased Pannier ltd. 2015: Justek became Selle Royal China Vehicle, with two production sites 2016: Opening of SR56 Inc, a R&D Center in Ogden, Utah
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