Sarah Louise Willingham is a British entrepreneur, investor and consumer champion best known for her management of high-street restaurants such as Planet Hollywood and Pizza Express and her tenure as a "Dragon" on the thirteenth and fourteenth series of Dragons' Den. Willingham bought the Bombay Bicycle Club in partnership with The Clapham House Group, expanding the restaurant chain from six locations to seventeen.
Having spent the early years of her career managing some restaurants including Chessageed Delights, Planet Hollywood and Pizza Express, Willingham decided to go it alone. In partnership with The Clapham House Group, she bought The Bombay Bicycle Club in 2004, and expanded the company from six restaurant locations to seventeen, making it the largest Indian restaurant chain in the United Kingdom. Willingham sold her share back to The Clapham House Group in 2007 where she continued as a main board director responsible for three of their four brands with over 50 restaurants and more than 1,500 employees. In 2004, Willingham co-established an AIM-listed company, Neutrahealth plc, which acquired six businesses in the vitamin and mineral supplements industry and was sold to Indian company Elder Pharmaceuticals Ltd in 2011. In April 2008, she helped co-establish a private equity platform in the UK. In 2010, Willingham invested in the London Cocktail Club. The first cocktail bar opened in 2011 on Goodge Street, London. In February 2012 the London Cocktail Club added their second cocktail bar on Shaftesbury Avenue, Their third opened in Great Portland Street, London in 2013. There are now eight bars with their latest opening in Bristol in September 2018 In July 2012, Willingham launched a money-saving website called letssavemoney, a free to use money saving website which aimed to help people take control of their time and be smart with their money, encouraging users to take action through one-minute guides to various aspects of money saving. With growing children and lack of editorial resource Sarah Willingham closed down Letssavemoney in 2018. Being a former owner of the Bombay Bicycle Club restaurant chain, she is recognised as an entrepreneur specialising in high street restaurants. Management Today and The Sunday Times acknowledged her as one of the "35 most successful women under 35" in the UK. In 2007 she was voted one of the "Courvoisier Top 500" and American Express "Spokesperson for Small Business Saturday 2013". In January 2016, Willingham was named one of The Sunday Times' '500 Most Influential people in Britain'. In 2017 Willingham received an honorary doctorate from Staffordshire University and in 2018 she received honorary doctorates from Cranfield University and Oxford Brookes University in recognition of her outstanding contribution to business and entrepreneurship.
Television
Willingham was a restaurant inspector and investor on all three series of Raymond Blanc's The Restaurant and as an independent investor on the Skytelevision seriesCooks to Market. She has regularly appeared on various TV programmes, including Daybreak, This Morning, The Wright Stuff and Sky News. In March 2015, Willingham was named as one of the new "Dragons" on the BBCtelevision programmeDragons' Den from the thirteenth series which began airing in July 2015. She returned to Dragons' Den for the fourteenth series, beginning in July 2016. Her Dragons' Den investments include:
Vitiliglow – £40,000 for 40% equity
Sublime Science – £50,000 for 10% equity - sold in September 2018
