Sarah Colby Spain is an American sports reporter. She works as an espnW.com columnist, ESPN Radio host, ESPN television personality and occasional SportsCenter reporter for ESPN.
Spain gained notoriety in 2007 when she made a post on eBay offering to be someone's "date" to Super Bowl XLI, in which the Chicago Bears played the Indianapolis Colts. She was living in Los Angeles at the time and, expecting to go to the game with friends, had purchased a plane ticket to Miami. However, her friends decided they couldn't afford to go, leaving Spain solo and without a game ticket. She described the auction as a stunt to get media attention, with the hope that a company would try to gain publicity by sponsoring her attendance at the Super Bowl. Word of the auction reached Unilever, the makers of Axe Body Spray, who covered Spain's costs to attend the game and in turn began a media campaign to "see how many guys would do the same thing for a chance to see their team play." Spain states that criticisms of the Super Bowl stunt misinterpret both her actions and motives.
Career
Before joining ESPN, Spain worked for Fox Sports Net, MouthpieceSports.com, ChicagoNow.com and was the recurring guest-host of WGN's radio show called ChicagoNow Radio. Spain also worked as a sideline reporter for the Big Ten Network and hosted the Coors Light Fantasy Players Minute. She was one of the original co-hosts of the WGN-TV show Chicago's Best, with Ted Brunson and Brittney Payton. She joined ESPN 1000 in Chicago in 2010 and signed on as a writer for espnW.com in October of the same year. On January 23, 2015, ESPN announced that it was launching a new radio show called Spain & Prim with Spain and anchor Prim Siripipat as the co-hosts. In January 2016, Spain, Jane McManus and Kate Fagan launched a new national ESPN Radio show, The Trifecta, and Spain launched her own ESPN podcast, That's What She Said. Spain has appeared on a variety of ESPN television shows, including: His & Hers, Olbermann, Mike & Mike, The Dan Le Batard Show with Stugotz, First Take, The Sports Reporters, "Highly Questionable" and Outside The Lines. On February 25, 2016, Spain made her first appearance on ESPN's Around the Horn. In September 2016, Spain inked a new multi-year deal with ESPN and launched a national ESPN Radio show, Izzy & Spain, with co-host Israel Gutierrez. In 2017, she hosted Fantasy Football Island with Mike Golic Jr. In 2018, Spain and co-host Jason Fitz launched the national radio show Spain & Fitz. In 2019, Fitz moved to mornings, and the show was renamed Spain & Company.
#MoreThanMean
In 2016, Spain, along with Chicago sports radio host Julie DiCaro, appeared in a video entitled "More Than Mean," in which unsuspecting, ordinary men read real, degrading tweets directed to Spain and DiCaro to them while sitting face-to-face. The video was meant to highlight the sexual harassment, unjust criticism, rape threats, and death threats that female sportscasters face online simply for doing their jobs. The four-minute video, produced by Just Not Sports and One Tree Forest Films, won a 2016 Peabody Award in the Public Service category.