Sarah D. Bunting, also known online as Sars, is an American blogger and journalist, co-founder of Television Without Pity. She has written for a number of magazines and journals, and has received coverage for her website Tomato Nation.
Bunting and Ariano met online on a Beverly Hills, 90210 fansite before in 1998 founding Dawson's Wrap, a website devoted to the TV soap Dawson's Creek. The site, dedicated to critical commentary on the show, expanded its coverage to more shows, was renamed Mighty Big TV and eventually relaunched as Television Without Pity. The site became both popular with fans and influential among television executive producers and screenwriters, as evidenced in cases as when Rescue Me showrunner Peter Tolan used it to publish an open letter to fans defending the depiction of rape in a controversial episode. In a 2004 interview Bunting expressed skepticism about the effect that TWoP had on the creation of TV shows. She acknowledged nonetheless that certain shows had made evident nods toward the site's effects, including the positioning of a TWoP branded messenger bag in a background shot, and a West Wing character's jibe at the moderator of a fictional internet message board "who I'm sure wears a muu-muu and chain smokes Parliaments." Bunting described the attentions of West Wing producer Aaron Sorkin, however ambivalent, as a net positive for the site: "If we're on his radar it's a good thing. And it drove up our page views." With Ariano, Bunting published a TWoP spinoff book in 2006. The site was acquired by Bravo in 2007; Bunting and the other cofounders initially remained on the editorial staff before leaving in 2008.
Tomato Nation
Bunting founded her website, TomatoNation.com, in 1997. The site drew attention for its advice column, The Vine, which journalists described as an edgier alternative to Dear Abby and Ann Landers for younger people. As a relatively early and prominent blog, it was also among the subjects of Viviane Serfaty's 2004 book The mirror and the veil: an overview of American online diaries and blogs, in which Serfaty analysed Tomato Nation's use of humor in constructing an identity as a blogger. Bunting's account of her experiences during the 9/11 terror attacks on New Yorkin 2001, first published at Tomato Nation, was syndicated on diarist.net and received print news attention.
Charity fundraising
In 2006 Bunting participated for the first time in a bloggers' challenge coordinated by fundraising site DonorsChoose.org, which allows teachers in disadvantaged US schools to bid for private donations to fund classroom projects. The Bloggers' Challenge invited blog fans to compete to raise greater sums in donations than could readers of other blogs. Bunting pledged to shave her head in exchange for her readership raising $30,000 in donations. She again won the 2007 contest for Tomato Nation by raising $100,000 through reader donations, from an estimated reader base of 100,000 people. The feat was repeated with a $111,000 reader donation haul in 2008, and $314,158 of reader donations again won the challenge for Tomato Nation in 2009.
Other writing
Bunting is a contributor to MSNBC, Salon and New York Magazine. Her original play The Famous Ghost Monologues was performed at the Abingdon Theater, off-off-Broadway, in 2004.
