Sansar is a social virtual reality platform developed by the San Francisco-based firm Linden Lab, and now owned by San Francisco-based firm Wookey Project Corp.. It launched in “creator beta” to the general public on July 31, 2017. The platform enables user-created 3D spaces where people can create and share interactive social experiences, such as playing games, watching videos, and having conversations in VR. Each participant is represented by a detailed avatar that is the graphical representation of the user including speech-driven facial animations and motion-driven body animations. Sansar supports both virtual reality headsets and Windows computers, and is free to use, with advanced features available for paying subscribers.
History
In 2014, Linden Lab announced its intent to develop a “next-generation virtual world” in the spirit of its popular virtual worldSecond Life. In 2015, more details about the project became public including its positioning as a social virtual reality platform. While the product name had not yet been made public, media reports initially referred to the initiative by its internal development codename Project Sansar. By the end of the same year, a small number of 3D content creators were invited to participate in an early alpha version. As development progressed in 2016, more invitations were extended to a larger pool of creators for access to the “creator preview” version of what would soon be officially branded Sansar. Availability to the general public began in 2017 with the debut of the “creator beta.” In 2019, Sansar partnered with electronic musicrecord labelMonstercat to bring live entertainment to a virtual reality setting, as part of the latter's eight year anniversary. In February 2020, Linden Lab announced that they will no longer be supporting Sansar and are looking for a new owner for the project. Instead, Linden Lab will concentrate on its legacy virtual world platform Second Life. On March 23, 2020, Linden Labs announced the sale of Sansar to San Francisco based technology company Wookey Project Corp, who will continue Sansar's current event based strategy.
Economy
Like Second Life, Sansar has its own virtual economy and unit of trade. Sansar users can buy and sell virtual creations using the "Sansar dollar". Sansar dollars can be purchased online via the Sansar Dollar Exchange or earned by selling items in the Sansar Store. While the virtual economy of Sansar is still in its infancy, many observers compare its eventual potential to Second Life’s robust economy which in 2016 saw $500 million in user-to-user transactions and about $60 million taken home by creators.
