Saiphin Moore was born and raised in the northern mountainous area of Khao Kho District, near Phetchabun, Thailand. She was taught to cook by her mother and aunts. She was brought up on a vegetable farm, which did not have electricity until she was 13 years old. She opened a noodle shop in Phetchabun at the age of 14. She then moved to Hong Kong at 18 to work as a nanny, and began cooking for her employer. This started to grow, with other families in the apartment block ordering food from her. She then opened a Thai grocery store which also provided takeaway food. Saiphin sold the business, and moved to Jersey where some of her family lived. She continued to cook Thai food, but only for friends, travelling to London to get supplies. Saiphin returned to Hong Kong, where she met Alex Moore in 2001, who she went on to marry four years later. The pair decided to open a Thai takeaway, which grew into her first restaurant, TukTuk Thai. They then moved to London in 2006. Saiphin then opened a stall on the weekends in Brick Lane, selling Thai food, while she ran a catering business out of her home during the week. In 2008, she opened a restaurant, Rosa's Thai Cafe, on Hanbury Street, Spitalfields. The restaurant was named after the former business at the location, it was a greasy spoon cafe named Rosa's. This proved successful and grew into a chain of restaurants across London, as well as a cook book based on the menu served there. They also opened Lao Cafe in Covent Garden, servingLao cuisine. By this time, there were already eight Rosa's locations within London, as well as a specific kitchen only operating a delivery service through Deliveroo in Battersea which is now no longer running. Saiphin currently has 2 published cookbooks based on the menu she created at Rosa's Thai Cafe, one of the cookbooks focusing purely on vegetarian Thai food. Rosa's now operates 18 sites across the United Kingdom. Other than Rosa's Thai Cafe, Alex & Saiphin Moore acquired their first non-Thai Chain in December 2020, the Andina & Ceviche branded restaurant group based in London, saving it from administration.
