SG (cigarette)


SG is a Portuguese brand of cigarettes, owned and manufactured by Tabaqueira, a subsidiary of Altria.

History

The brand was founded in the 1950s during the Estado Novo dictatorship by the then government-owned Tabaqueira and was sold in Portugal and France. The name comes from the initials of the company that initially produced the cigarettes, the Sociedade Geral de Indústria Comércio e Transportes. The General Society developed their activities in various branches of the economy, including shipping. On the company's ships, the letters SG were painted on the chimney. The slogan used is "Sabor Gerações". SG is the second most sold brand in Portugal, after Marlboro, and is the most sold Portuguese brand.
As of 2016, variants of SG have been changed or have been removed completely, along with other brands like Chesterfield.

Markets

SG was and is mainly sold in the Estado Novo and Portugal, but also was and still is sold in France, Switzerland, Austria, Czech Republic and Cape Verde.