SEMrush


SEMrush is a software as a service company based in Boston that sells online visibility and marketing analytics software subscriptions. It is also a utility for keyword strategies and data reports. It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model. The software provides a range of functions and insights primarily leveraged in the strategic planning and execution of digital marketing. The basic function of the tool is to input a domain name to gather intelligence data on that domain's website traffic information, organic and paid keywords, projected Google Ads spend, backlink data, and other SEO-related data. The tool also has more advanced functions such as SEO audits, topic research, competitor insights, pay-per-click ad history logs, keyword position tracking & lead generation tools.
The company's customers include eBay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas.

History

Oleg Shchegolev and Dmitry Melnikov started off as SEO enthusiasts who were interested in industry developments and new technologies and wanted to build a tool that could identify market trends and best industry practices. After sharing their first findings with friends and local influencers, more people were curious and started using it daily. Through word of mouth, the tool started increasing in popularity and a community of influencers grew as a result.
The software was first launched as Seodigger before being launched as a Firefox extension and was subsequently renamed to SeoQuake Company in 2007 and eventually to SEMrush with more than 650 employees in offices in Boston, Philadelphia, Czech Republic, Cyprus, and Russia. In 2016, it reached its milestone of 1,000,000 users with clients in more than 100 countries.
In April 2018, the company received $40m in a funding round co-led by venture capital firms Greycroft, e.ventures, and Siguler Guff, for expansion to various search platforms including to those owned by Amazon, Microsoft, and Baidu.
In 2019 SEMrush released a product called "Sellerly", which provides Amazon retailers the ability to split test product detail pages. Also in 2019 the company released a tools called "Traffic Analytics API", which is used for gathering various online data.
According to Forbes, "the company increased its user base by 45% in 2019". The utlity provides keyword research tool, domain analytics, backlink tracking, and keyword suggestions.

Awards