"Round & Round" is a song by the English band New Order from their fifth studio albumTechnique. The song was written by band members Gillian Gilbert, Peter Hook, Stephen Morris and Bernard Sumner, and the album version was produced entirely by New Order. "Round & Round" was re-recorded for a single release, with Stephen Hague as co-producer. Musically, it is one of the band's most dance-centred songs, with few guitar or bass lines. Like the majority of New Order songs, the song's title is not mentioned in its lyrics. "Round & Round" was selected as the second single from the album by Factory Records' Tony Wilson over the wishes of the band, who wanted to issue "Vanishing Point" instead.
Background
The song is about New Order's then-souring relationship with Tony Wilson, the owner of Factory Records, which was the band's label at the time. On the documentary "New Order Story", Bernard Sumner discusses that he did not originally intend the song to be about Tony Wilson and the tension between Wilson and the group, but Sumner admits that growing tension between the two men ultimately was channelled into the song when it was being written.
Release
Music video
The music video for "Round & Round" features a series of eight successive black-and-white head-and-shoulder shots of young, female models, casually sitting in front of a camera as it records them, with the women occasionally talking. Randomly intercut into the footage of the women are various colorized short clips of flowers or marbles. During the filming of the various models, it was decided to film additional footage of one model for an alternative cut of the video that features only Sylvia and the brief one-second color intercuts. Bernard's second wife, Sarah, is also rumoured to have appeared in the video; however, as she is rarely seen in public, it is difficult to confirm which one she is. Veronica Webb is featured with a dreadlock hairstyle in the video. A very young Cynthia Bailey is also featured. Fabienne Terwinghe is the fourth model. Elaine Irwin is the last model shown.
Artwork
The artwork by Peter Saville mirrors the Techniquealbum cover, but uses a different statue with a red or blue background. With the single following the New Order tradition of not including the title within the lyrics, the line "The picture you see is no portrait of me" was stickered on varying sleeves.
The 7" version, co-produced by Stephen Hague, emphasizes the melody, synth pads, and vocals. It has a similar structure to the album version, but replaces the instrumental break with a repeat of the intro and fades out in conclusion. This is the version used in the music video. Bernard Sumner remarked in a radio interview with Terry Christian on Key 103 that he was not fond of the plethora of "Round & Round" remixes and named the 'Stephen Hague Radio-Remix' as his favourite.
The 12" version has a 2:45 intro sequence and stops cold before proceeding much as in the 7" version. It has a wash of synthesizers and a keyboard solo midway through the song. Also, the line "It makes me act like a child" repeats several times as the song ends. Instead of fading out like the 7" version, it ends in a manner closer to the original album version though less discordant.
These versions and other remixes were distributed on over twenty 7", 12", and CD single formats, many with exclusive artwork. "Round & Round" has also appeared in various forms on New Order compilations. In 1994, "Round & Round" was remixed once again by Stephen Hague with Mike 'Spike' Drake for the compilation New Order. This version revised Hague's 1989 seven inch remix removing many of the echoed refrains.
B-sides
The single's main B-side was an instrumental, "Best & Marsh", which was written as the theme for a Granada TV series of the same name, featuring footballers George Best and Rodney Marsh. The CD single also included an instrumental remix of "Vanishing Point", produced for the BBC drama series Making Out.
