Roposo, is an Indianvideo-sharingsocial networking service platform, owned by Glance Digital Experience Pvt. Ltd having its registered office at Bengaluru, India. It is a platform where people express visually with homemade videos and photos. Catering to users aged between 15 and 35 years, the app offers a TV-like browsing experience with user-generated content on its channels. Users can also use editing tools on the platform and upload their content.. With 8.5 crore users, Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. The App is available on both Android and iOS platforms. The App is available in 10 Indian languages and has over 25 channels. The App is targetted on the user base between the age of 13-35 years. In November 2019, the App was acquired by InMobi's Glance. The international recognition-The app was featured in the 2016 edition of the app for Indian Independence day. MyGovIndia is also a user on the app. The account has over 10 lac followers. According to the founders’ people have earned up to 1 crore INR from the app. The company has stated that there is no bias towards any type of creator. Both small and big creators have equal chances.
History
Established in July 2014, under the aegis of Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. Roposo was positioned initially as a fashion social network and later introduced its version 2.0, Roposo - TV by the People. The company is headquartered in Bengaluru, Karnataka, India. In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.. When the Chinese-owned video-sharing app Tiktok was banned on 30 June, 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.
Technology
The open platform has some features such as a TV-like browsing, different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos. Apple, an American multinational technology company, featured Roposo in their Indian Independence Day special edition in August 2016.
Features and tools
Roposo app offers some features that are very similar to Tik Tok. Some additional features can also be found here. What amazed me the most is the variety of channels that it has. The content that you find here is pretty amazing. Let me explain some features in detail.
Record videos, view and share them
Add effects and filters such as time-lapse, stickers & effects, portraits, natural light, contour light stage, studio light & stage mono light.
Languages available- one of the interesting features that this Indian TikTok offers is the vast number of Indian languages available. There are 12 of them as of now. Some of these are Hindi, Bengali, Tamil, etc.
Channels available- The app has great content and this part can be divided into channels. There are channels available ranging from COVID 19 to music. Some interesting channels are
Haha, Tv- Here you can find humorous content like jokes, pranks, and funny sayings.
Bhakti Tv- All the devotional stuff can be found here. You can find this content for all religions. You can listen to chants or mantras, offer namaz, get photos and videos, or enjoy daily darshan. You can also download wallpapers of God.
Look Good-Feel Good- This channel will look after your health. This it will do by providing you with health solutions. You can use this channel to get that glowing skin.
Beats-Sing and dance with this channel with some awesome music.
Hand-picked collection from stores like Jabong, Koovs, and Flipkart.
Users can send gifts using the points collected from video sharing.
