Rona Elliot is an American music journalist and interviewer of television, radio, and print. She was the first news anchor on music channelVH1 and music correspondent for NBC's Today show for ten years.
Hired by program director Ron Jacobs, Elliot began her radio career at the influential Los Angeles AM radio station, KHJ, part of the Drake-Chenault Enterprises portfolio of radio stations. KHJ pioneered the “Boss Radio” format during the era of flamboyant disc jockeys including the Real Don Steele and Robert W. Morgan. Elliot later became immersed in the 1970s San Francisco underground radio scene working at stations KMPX-FM and KSAN-FM. She was an on-air anchor on San Francisco NBCowned and operated radio stations KNBR and KNAI from 1975-1976. In 1977 Elliot moved to Hawaii, becoming news director and on-air reporter for radio stations KKUA and KQMQ-FM while also filing stories for the NBC Radio Network where she would later become a producer at NBC Radio Network News on the Hour in New York in 1981.
Elliot became program director for NBC’s Young Adult Radio Network The Source in 1982. She is credited with first introducing American audiences to Band Aid’s charity single, Do They Know It's Christmas?
Elliot joined KHJ colleague Harvey "Humble Harve" Miller who was hired to promote the 1968 Newport Pop Festival. Elliot worked as public relations liaison leading up to show then managed backstage public relations during the event. The Newport Pop Festival was the first music festival to reach attendance of 100,000 people.
Elliot moved from Los Angeles to Miami, Florida with radio executive, Tom Rounds, and concert promoter, Mel Lawrence, to stage the Miami Pop Festival . Elliot served as artist and community liaison for the festival.
Woodstock
hired Elliot to work at the Woodstock Festival in May 1969. She served as a public relations liaise between festival organizers and the local community. Along with other show veterans, Elliot stayed with Woodstock performer, Arlo Guthrie, in the months after the festival.
Television
In 1975, Elliot co-hosted the talk show, Went Like It Came, produced in San Francisco for KTVU. The program included guests such as Wavy Gravy, Werner Erhard, and Bonnie Raitt. In 1977, Elliot produced programming for experimental two-way, multi-programmed cable station, QUBE alongside former Elektra Records founder, Jac Holzman in Honolulu. Elliot was hired in 1985 as music correspondent on NBC's Today Show. While with the program, she covered the biggest music artists and stories of the decade, including Band Aid, Live Aid, Tina Turner’s ‘80s comeback, and the rise of U2. Elliot appeared as herself in the 1992 TV special of the Zoo TV Tour entitled Zoo TV Featuring U2, directed by Kevin Godley.
VH1
Elliot was hired by program director, Jarl Mohn, in 1985 as the network’s first news anchor. While with the network, she anchored part of the Austin, Texas, Farm Aid concert of 1986.
Personal life
Counterculture & Social Activism
Throughout the 1960s and 1970s, Elliot was aligned with a variety of counterculture and social movements. While roommates with Chicago SevenYippie leaderJerry Rubin, Elliot opened up the San Francisco office for political satire magazine, The Realist. While at the magazine, Elliot served as a “realist spy” for magazine founder, Paul Krassner. Among her assignments was going undercover at a Scientology conference under the pseudonym, “Kitty Litter.” Elliot also lived in the 5 acre bohemian community of Druid Heights in Marin County, California with Zen Buddhist teacher Alan Watts and his wife Mary Jane Yates King, architect and musician Roger Somers, feminist poetElsa Gidlow, sex positive feminist, Margo St. James, woodworker Ed Stiles, and ceramicist Marilyn Stiles. With St. James she lived in the house built for poet Gary Snyder.
