Roland "Rollie" Free was a motorcycle racer best known for breaking the Americanmotorcycle land speed record in 1948 on the Bonneville Salt Flats, Utah. The picture of Free, prone and wearing a bathing suit, has been described as the most famous picture in motorcycling. After an early career in motorcycle retail, Free became a regional racer of the 1920s and 30's on Indian motorcycles. In 1923, Free tried out for his first national motorcycle race, the 100-Mile National Championships on the board track in Kansas City, but did not qualify. He developed his career in longer-distance events, and raced in the very first Daytona 200 on the Daytona Beach Road Course in 1937. He also set several American Motorcyclist AssociationClass Cspeed records including a run at Daytona in 1938 on an Indian Chief that he had tuned himself. He joined the Army Air Force as an aircraft maintenance officer during the Second World War; during this time, he was stationed at Hill Field in Utah, where he first saw the Bonneville Salt Flats. In 1945, Free left the Air Force, and resumed racing the soon-to-be defunct Indian motorcycles in long-distance and sprint record attempts, as well as dirt track racing on Triumphs. On the morning ofSeptember 13, 1948, Free raised the American motorcycle speed record by riding the very first Vincent HRD, owned by the California sportsman John Edgar and sponsored by Mobil Oil, to a speed of. Special features included the first-ever Vincent use of a rear shock absorber, the first Mk II racing cams, and horizontally mounted racing carburetors. Free adopted a style used by others of lying flat-prone along the machine's back spine, thereby minimizing wind resistance and placing most weight over the rear wheel. It is generally believed that this bike is The Black Lightning though, a custom order from the factory and was some 100 pounds lighter and more powerful than the stock Black Shadow. In one of his books, Phil Irving said that there were only about 16 of the model produced. The Black Lightning is the fastest Vincent ever produced. To protect himself and allow comfort when in such a position, Free had developed special protective clothing. However, when his leathers tore from early runs at, he discarded them and made a final attempt without jacket, pants, gloves, boots or helmet. Free lay flat on the motorcycle wearing only a bathing suit, a shower cap, and a pair of borrowed sneakers – inspired by friend Ed Kretz. This resulted not only in the record, but also one of the most famous photographs in motorcycling history, the "bathing suit bike" shot taken from a speeding car alongside his run on the Bonneville Salt Flats in Utah. The Vincent used is sometimes mistaken for a SeriesB machine, having the stamp BB on its engine casing – but is actually a works-modified machine, and recognized as the first, or prototype of 30 Lightnings. The bike remained racing in the United States until the mid-1960s, and then resided virtually intact in the private collection of Herb Harris of Austin, Texas. The bike was sold from the Harris collection in November 2010 for a rumored US$1.1 million, among the highest price ever paid privately for a motorcycle. Free later moved to California and, after his racing career faded, worked in the auto servicing industry. He died in 1984 and was posthumously inducted into the Motorcycle Hall of Fame in 1998.