Rokin Plaza


The Rokin Plaza is a large retail complex south of the Dam in Amsterdam which used to be an office building. The name refers to the Rokin on which the building sits.

Location and interior

The complex lies behind the Madame Tussauds building. Through the building lies the Papenbroeksteeg which connects the Kalverstraat with the Rokin and also gives access to the offices and the interior court. The building houses many offices.
Hotel Polen which burned down in 1977 stood at the location presently occupied by the Rokin Plaza.
As of 2010 Rokin Plaza was one of the largest office buildings in the centre of Amsterdam with an office space of 5,086 m2 and a retail area of 1,308 m2.
In that year the Rokin Plaza was sold to Emmes Group. In August 2012 it was announced that the American fashion chain Forever 21 would open a branch in the building in late 2013. This date wasn't met. After the facade was completely changed Forever 21 opened a branch in the building on 19 April 2014. In another part of the building the Spanish fashion chain Pull & Bear opened a branch.