Rice Krispies Treats
Rice Krispies Treats are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together with butter or margarine and marshmallow. While traditionally home-made, Kellogg's began to market the treats themselves in 1995.History
Rice Krispies Treats were invented in 1939 by Malitta Jensen and Mildred Day at the Kellogg Company home economics department as a fund raiser for Camp Fire Girls. Kellogg's began to commercially produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies Treats", "Squares" and "LCMs" in 1995; however, other manufacturers had offered similar products under variant names prior to this. Kellogg's has also offered a breakfast cereal based on the confection since the 1990s.
