Reverse ferret


Reverse ferret is a phrase used predominantly within the British media to describe a sudden reversal in an organisation's editorial or political line on a certain issue. Generally, this will involve no acknowledgement of the previous position.
The term originates from Kelvin MacKenzie's time at The Sun. His preferred description of the role of journalists when it came to public figures was to "stick a ferret up their trousers". This meant making their lives uncomfortable, and was based on the supposed northern stunt of ferret-legging. However, when it became clear that the tide of public opinion had turned against the paper's line, MacKenzie would burst from his office shouting "Reverse ferret!"
In 2014, the Mayor of New York performed a literal reverse ferret when he repealed a ban on owning domesticated ferrets within the city.
Republican leaders' reaffirmation of support for 2016 presidential nominee Donald Trump in October was described as a reverse ferret by The New York Times.
The phrase was used in the UK Parliament at c. 17:15 on 28 March 2019 by Mary Creagh in a debate relating to the Government's last-ditch defence of the UK's withdrawal deal with the EU, which had stalled in Parliament through lack of support.
BBC political editor Laura Kuenssberg used the phrase on Twitter when describing Nigel Farage ahead of his imminent press conference on 11 November 2019 for The Brexit Party in standing down all potential candidates in the December 2019 UK General Election that were due to contest the seats of Conservatives who had won the 2017 UK General Election.