Reichsausstellung Schaffendes Volk
The Reichsausstellung Schaffendes Volk of 1937 was held in today's North Park district of Düsseldorf, Germany, along one mile of the Rhine shoreline. It was opened on May 8, 1937 by Hermann Göring. Through October of the same year it attracted about six million visitors.
Originally planned as an exhibition of the Deutscher Werkbund it finally turned into a rival to the 1937 International Exposition of Modern Life in Paris. The exhibition was meant to showcase the domestic accomplishments of the National Socialists in new housing, art, and science and to prepare the German people for the upcoming four-year plan which aimed at German autarky in resources. The fair's director was Dr. Ernst Poensgen.
The exhibition was laid out in four main divisions:
Through the publicity efforts of its CEO, Max Keith, a functioning Coca-Cola GmbH bottling plant stood at the center of the fairgrounds, with a miniature train for children, and immediately adjacent to the Propaganda Office.
