Regulations on television programming in Australia
Regulations on television programming in Australia are enforced by the Australian Communications and Media Authority to promote programming which reflects Australian identity and cultural diversity. Commercial networks must adhere to content quotas of Australian programming, in the categories of Australian content quotas, children's content quotas, commercial broadcasting quotas, community broadcasting quotas, public broadcasting quotas and subscription television quotas. Regulations are based on the Broadcasting Services Act 1992.
Types of content quotas
Australian content quotas
The Broadcasting Services Act 1992 requires all commercial free-to-air television licensees to broadcast an annual minimum transmission quota of 55% Australian programming between 6:00am and midnight on their primary channel. Commercial networks must also broadcast 1460 hours of Australian programming yearly on their non-primary channels.Children's content quotas
The Children's Television Standards 2009 were published as an amendment to the Broadcasting Services Act 1992, and enforced on 1 January 2010. The standards were implemented for Australian commercial television stations to broadcast a specified minimum amount of children's programming annually. Programs must be classified as either C or P by the Australian Communications and Media Authority before broadcast; deeming them as specifically appropriate for the needs of children at different ages. These programs differ to series with a G classification, which are aimed at families, but not specifically intended for an audience of children. Classifications for C and P programs last for five years, and any one episode may not be broadcast more than three times throughout this period. Each 30 minute broadcast of a C-classified program may not contain more than seven minutes of appropriate advertising, and P-classified programs must be broadcast without any advertisements. Programs must not contain prizes or endorsements for commercial products.| Symbol | Abbreviation | Name | Description | Quota | Time band |
| C | Children's | Programs deemed to specifically meet the educational needs and interests of children who are younger than 14 and above preschool age. | 260 hours of C-classified programming each year within a nominated time band, with at least 50% of first release content. This must include:
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| P | Preschool | Programs deemed to specifically meet the educational needs and interests of preschool children. | 130 hours of P-classified programming each year within a nominated time band. |
Response to regulations
Response to Australian quotas
In October 2017, the Environment and Communications References Committee of Australia began an inquiry into the viability of Australia's screen and television industry. The "Make it Australian" campaign argued for no cuts to the content quotas to be made, tax incentives for local productions to be raised, and proposed that a new regulation for Subscription Video on Demand providers such as Netflix and Stan to be implemented. Commercial free-to-air networks Seven Network, Nine Network and Network Ten opposed the campaign and proposed replacing the 55% quota with a new "points" scheme, due to the unsustainable cost of local productions. Denis Muller of The Conversation noted how investment in local content by the Australian Broadcasting Corporation and other networks had decreased, due to lack of funding and the rise in prominence of digital platforms.The obligations to produce Australian drama and documentary programs were suspended in April 2020, due to the COVID-19 pandemic, to offer short term financial support for the networks. Networks responded by highlighting the urgent need for consultation on the long-term reform for content quotas.
Inquiry into children's content quotas
In 2017, commercial free-to-air networks Seven Network, Nine Network and Network Ten argued that children were no longer watching the C and P-classified programs produced under the Australian content quotas. The executives of the networks requested to be relieved of the quotas which they described as "heavy and restrictive" and "no longer sustainable", while stating that the obligation to produce children's content was a waste of money and resources. Executives noted the change in viewing patterns of children to alternative television services, and suggested that the quotas be abolished and transferred to public broadcasters such as the Australian Broadcasting Corporation, who were still experiencing success with their children's programs. The Australian Children's Television Foundation supported the proposal of applying children's quotas to the ABC, complemented with adequate funding to produce quality programming.The Inquiry into Film and TV found that networks were fulfilling their obligations for children's drama by mainly broadcasting animated series rather than live action programs. The ACTF expressed concern that the animated series were being produced with intentions of worldwide broadcasts, rather than contributing to the development of Australian identity for its local audiences. They noted how the amount of Australian drama for children was declining compared to earlier years. Researchers argued that "international-style" animations went against the original intent of the quotas to support content which was "identifiably Australian". The Inquiry proposed that the sub-quotas be refined with a larger focus on live-action drama.
In February 2020, the Seven Network cancelled production on two of its local children's programs, Get Arty and Get Clever, ahead of the ACMA and Screen Australia releasing their response to the industry inquiry. It was reported that Seven had threatened to discontinue the production of all children's content in protest against the local content quotas. Network executives pleaded for "immediate action" from the government in regards to abandoning the quotas, citing $8 million spent on children's programming in the last calendar year and an average of less than 1,000 viewers for the programs. Screen Producers Australia was not in support of the network's viewpoint, while the ACTF cited programs such as Bluey as examples of quality Australian programming. Despite the halt in production, it was stated that Seven would still meet its content quotas for 2020.
Due to the COVID-19 pandemic, in April 2020, the local content quotas for all Australian programming were suspended for the remainder of the year. In response to the suspension, the Seven Network removed their children's programming from 7TWO. In May, Seven's executive producer of children's television, Niki Hamilton, left the network and was not replaced.