Real Change has been published by the Real Change Homeless Empowerment Project since 1994; the paper's founder, Tim Harris, founded the Spare Change News street newspaper in the Boston area in 1992. After moving to Seattle in 1994, he started Real Change as a monthly paper with only one staff member. Later, the paper started producing every other week. In February 2005, Real Change began publishing weekly due to increasing interest and sales, making it the second street newspaper in the country to do so. In addition to becoming a weekly newspaper, it hired several professional journalists shifting its focus to become a broadly progressive alternative paper. As a biweekly, it sold 18,000 copies every two weeks; and now has a weekly circulation of 16,000 papers. In April 2013, the paper's price increased from one dollar to two dollars and was the sixth street newspaper to do so. In 2012, it sold 872,562 copies and raised $957,949: 68.42 percent from donations and grants; 31.26 percent from circulation, advertising and subscriptions; and 0.32 percent from other sources. As of 2017, it has a yearly circulation of 550,000 copies and sales account for 30 percent of the $1.2 million budget; beginning in 2019, vendors are able to take payment using the Venmo app.
Contents
The topics covered in Real Change are a mixture of progressive local news and information specifically pertaining to the homeless and poor. Though it covers local news, it still openly advocates for "social justice" and attempts to educate readers about homelessness. Some readers, though, admit that they buy the paper more to help out and interact with the vendors than to actually read the contents; this pattern of buying is common among street newspapers. Part of the reason for the paper becoming a weekly publication in 2005 was to attract more readers and move the newspaper's image from a "charity buy" to a legitimate source of news.
Vendors
Anyone may be a Real Change vendor. However, most are poor or unable to hold a regular job due to physical disability, mental illness, criminal records, or other issues. After attending an orientation and signing a code of conduct, Vendors get their first 10 papers free. They then buy the paper for sixty cents and sell it for two dollars keeping the difference, plus any tips. The paper has an average of 350 to 400 active vendors each month and there as many as 800 vendors in a year, if occasional vendors are included. Most vendors sell within Seattle proper, although some sell in the Eastside, as far north as Bellingham, and as far south as Olympia, WA. Vendors may sell without restriction on sidewalks and public spaces, and sometimes need to obtain permission to sell in commercial areas like malls. Several vendors are very successful, selling as many as 2,000 papers a month and being known as "fixtures" in the community, however most sell far less than that. Real Change's "turf system" allows vendors selling over 300 papers per month to have priority at certain spots; according to Harris, this system allows buyer-vendor relationships to grow and for vendors to become well known in communities, and can minimize conflict and competition between vendors.
Demographics
In the 2012 annual report, Real Change published data gathered by a voluntary vendor survey. Gender:
Not all the vendors of Real Change are homeless, several are able to afford an apartment by selling the paper and others share accommodations with others. Like Washington, D.C.'s and Street Sense, Real Change does not screen incoming vendors for income or living situation, nor does it "retire" vendors after they have obtained stable housing. The paper's staff have stated, however, that the majority of vendors are living in poverty and no vendors are "living in the bling-bling" from selling papers.