Rachel Claire Levin is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101. A native of Philadelphia, Pennsylvania, Levin was noted as the number one social media influencer under 21 in the world on Zefr's. At times, RCLBeauty101 has been the fastest growing YouTube channel in the world. Levin has been featured on the front cover of magazines such as Adweek. Fans of her channel are referred to as Levinators. As a result of her large fan base, she has become a household name amongst the teenage demographic, according to The Philadelphia Inquirer. Her most popular video is Disney Princess Pool Party uploaded on April 15, 2016, receiving over 343 million views. Rachel Levin has an estimated net worth of $5 million as of 2019.
Career
Levin started uploading videos of makeup routines onto her YouTube channel, as a hobby, when she was 15 years old. Levin's first video, called "How to Conceal Under Eye Dark Circles", was first published on December 15, 2010. She began vlogging in December 2010. At age 16, she was quoted in The Wall Street Journal in an article "Mixing Makeup for the Webcam" regarding her cosmetics DIYs. She has been featured in a Forbes Magazine article, titled "Rachel Levin: A YouTuber With A Positive Message". She has also been quoted in Cosmopolitan's issue "The United States of Style", and also featured in the magazine regarding her critically acclaimed video "I Am Ugly", which delves into the issue of negative body image in girls, featuring a younger version of herself. Levin is one of the most diverse artists on YouTube. While she is well known for her lifestyle, comedy, beauty, fashion and DIY videos, she has dealt with social issues in her videos such as bullying, self-image, and suicide. She was featured in an episode of Steve Harvey. She also has 3.8 million followers on Instagram. Levin launched her music career in 2020 when she debuted her first single, "Myself", under Sun & Sky Records. The Valentines Day release carries a message of self-acceptance and love - a message that is highly prevalent in Levin's young millennial fanbase and that has made her into an internationally known influencer on multiple platforms. "Myself" was met with an outstanding response from fans who related to the single's message and were excited about her launch as a music artist.
Personal life
Levin's father is a doctor in Pennsylvania and her mother is a lawyer. She is Jewish. Levin is a graduate of Lower Merion High School. She attend Penn State Brandywine for college, but dropped out after a year. In August 2015, RCLBeauty101 became the fastest growing YouTube channel in the world. She dated Instagram star Isaac Nakaash from 2013 to 2016 when they parted ways in 2016. She then was introduced to Tyler Regan, through mutual friends and they started dating in 2017 before parting ways in 2019. Levin has five siblings.
