Queue-it


Queue-it is a private Danish company founded in 2010. It has developed systems to cope with website traffic congestion by directing visitors to a queue where they can wait until access can be facilitated. The company has achieved success by managing ticket sales bottlenecks for large, popular events. Clients include Tickets.com and New York City's concert venue Carnegie Hall. The system also assists e-commerce services and public sector applications.
Founded by Niels Henrik Sodemann, Camilla Ley Valentin, and Martin Pronk, the system was initially developed for coping with the capacity problems of Gentofte Municipality. It was then expanded over the Internet using cloud computing. In 2011, the company succeeded in doubling revenue every quarter. By 2012, Queue-it was being used by the Danish tax authority Skat. Five years later, it was being used in over 30 countries, serving over 1.5 billion customers at peak periods. By July 2018, three billion users had gone through the company's queuing system and it was expected that four billion would have used it by Black Friday the following December.
In 2017, it was announced that an American branch, Queue-it Inc. was to be established in Minneapolis to serve American clients. The Danish Queue-it would nevertheless continue its operations and technical development in Ballerup near Copenhagen. In 2019, Queue-it announced the opening of an office in Sydney, Australia to provide its global customer base with business support across additional time zones in the Asia-Pacific Market. Statistics released by Queue-it Inc. in November 2017 indicated that 80% of retail customers were ready to wait in line to access e-commerce sites.