Prodege


Prodege, formally Prodege LLC, is an American online marketing company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, ShopAtHome, CotterWeb and ProdegeMR.

History

Prodege was founded in Torrance, California in 2005 by entrepreneur Josef Gorowitz. The company originally partnered with search providers to build a platform for raising charitable donations. Supporters of the charities would earn money for the charities while surfing and shopping using white labeled web browsers. The company started offering the custom browsers to brands as a way to earn money from their fans' online activities. Early customers included the Green Bay Packers football team, and singer Kanye West.
In 2008, as Prodege saw its platform became more popular as a revenue generator for its partners, it launched an online loyalty site called Swagbucks. By shopping and playing online games, customers would earn Swagbucks, points which could be redeemed for gift cards and other merchandise.
In May 2014, TCV Venture partner Chuck Davis, who was previously CEO of movie ticket vendor Fandango, became Prodege's CEO. In July, the company purchased Los Angeles-based online polling company SodaHead.
In April 2016, Prodege bought rewards site MyPoints from United Online, the company formed by the merger of online services companies NetZero and Juno Online Services.
In August 2017, the company acquired Greenwood Village, Colorado-based cash back shopping and coupon site ShopAtHome.
In May 2019, the company bought Cotterweb Enterprises, a Minnesota-based operator of reward sites in the US, Canada and the UK. In July, Prodege partnered with online local service deal company Groupon to develop a local merchant reward card program for customers.
In February 2020, Prodege bought digital coupon company CouponCause. In May, Prodege bought Upromise, a Newton, Massachusetts-based provider of college savings plan loyalty programs, from student loan company Sallie Mae.

Services

Prodege offers online marketing services under several different brands.
The company also operates a customer reward card program with other companies including local deal company Groupon and instore advertising company Rakuten.