Primeiro Impacto is a Brazilian morning newscast produced and originally broadcast by SBT since March 28, 2016. It is based on U.S. news programPrimer Impacto, broadcast by the Univision network, which broadcasts its programming in Spanish and has its dedicated audience for the Hispanic American public. Initially anchored by journalists Karyn Bravo & Joyce Ribeiro, television newscast is now presented by Dudu Camargo, "Bag Man" character performer from the programFofocando., and Marcão do Povo
Background and production
SBT, since its opening, has always been considered a network that made investments in news programming in the background. That began to change in 1988, when it aired the first edition of the newscast TJ Brasil, anchored by Boris Casoy, which until then the head editor of Folha de S.Paulo. From there, new programs have been popping up in the area, such as Aqui Agora, Jornal do SBT, SBT Repórter, and Documento Especial, program originated from Manchete. SBT also just closed a partnership with the newly launched pay channel CBS Telenoticias in 1997 to broadcast their news programs and exchange media materials. The news programming began to decline after Boris Casoy decided to switch to the Rede Record, making the TJ Brasil was canceled in late 1997 after Hermano Henning taking office as anchor. Aqui Agora was also canceled in the same year due to the success of Fantasia, a program that replaced the news program in the schedule. In 1999, the partnership with CBS Telenoticias was ended when the channel went on sale and was closed the following year. The end of the partnership with CBS ended up making the Jornal do SBT was the only daily news program of the news and the only newscast in its schedule. The news programming of SBT was that way for a few years until the network decide to re-invest in the area in 2005, after contracting Ana Paula Padrão, which was anchor on Rede Globo. Thus, in August of the same year, Padrão began to anchor the newscast of the network, SBT Brasil. Besides Ana Paula Padrão newscast, new news programs joined the SBT schedule in the following years, as the Jornal do SBT Manhã, SBT Realidade, Boletim de Ocorrências, and finally the Conexão Repórter. The network also had attempts of new non-durable formats such as SBT Notícias Breves, a new version of Aqui Agora, and more recently the SBT Notícias. At the beginning of 2012, SBT decided to modify the Jornal do SBT Manhã, putting the journalist Rodolpho Gamberini, and then César Fiho presenter to anchor a live edition of the newscast. With Filho entry in the newscast began to give positive results in audience and the newscast was being modified and became the Notícias da Manhã. From the exit of César Filho, who moved to the Rede Record in late 2014, Neila Medeiros took over the presentation of the paper, but with the decline of the ratings, it was canceled in early 2015. SBT initially put a cartoon session in place of the newscast, but it also ended up being replaced by reruns of Jornal do SBT and subsequently were added live inputs of the journalist Patricia Rocha. In early 2016, during a vacation trip to the United States, Silvio Santos determined that SBT reactivate the time with a new live newscast and that it was based on the Primer Impacto, format purchased from U.S. network Univision. Immediately, the news department of the network began building its scenery and recording pilots. The premiere was scheduled for March 28, a Monday, which caused the cartoon session Carrossel Animado and the reruns of Jornal do SBT were canceled.
Format
The newscast is based on the U.S. Primer Impacto format, on display for the Univision network, which broadcast its programming in Spanish-language and possess its targeted audience for the Hispanic American public. The original format provides a workbench that makes evident the legs of anchors, focused guidelines on police and gossip news. Initially, it was not implemented in the Brazilian version, which was based on what has been presented in the SBT newscast, with variety news, the participation of columnists, traffic information and weather. Subsequently, the weather and the helicopter with traffic information have been removed from newscast. With the loss of contents, the reporter Roger Turchetti was cast in entertainment stories in the newscast.
Broadcast
The newscast debuted at six in the morning of March 28, 2016, a Monday, after a replayed edition of Jornal do SBT. Displayed daily, originally lasted for nearly three hours, and ended after losing more than half their time display, which aired between 6 am and 8.30 am airing until September with only one hour. The newscast was being broadcast in high definition on May 9, 2016, on the same day as the other SBT newscasts. In September 12, the newscast had an increase in its broadcast time, passing that way to have the whole two hours. With this change, the rerun of Fofocando was canceled on September 9.
