Preston Hampton Haskell, III is founder and chairman of The Haskell Company, the largest privately held construction company in Florida and a top design/build firm in the United States. He was also a minority owner of the National Football LeagueJacksonville Jaguars. In 2011, he was named a "Florida Icon" by Florida Trend magazine.
When Haskell left MIT, he settled in Jacksonville, Florida and was employed by the S. S. Jacobs Company. Developer James Winston encouraged Haskell to break out on his own and gave the Preston H. Haskell Company their first project in 1965. The company successfully designed and built a $1 million apartment complex at Atlantic Beach. It began to develop a reputation for quality work on time and within budget. During the 1950s, the American Institute of Architects in Florida supported the traditional role of an architect to design projects, and was a powerful professional organization. They would not allow AIA members to be employed by a contractor who offered design/build services, which made it more difficult for contractors to recruit architects to such projects. Haskell shortened his company's name to The Haskell Company in 1978, when he had a new logo designed and also added the phrase, "Architects/Engineers/Contractors". Describing this tagline as "significant", Preston Haskell said:
This was the first time the company was identified as an integrated, in-house design-build firm practicing all three disciplines. It coincided with enactment by the Florida Legislature of legislation allowing the practice of architecture by a corporation.
Throughout his career, Haskell used and promoted the integrated Design-Build method of construction. For years he faced widespread opposition to what was classified as a non-traditional method. He took an active leadership role in the construction industry as the founding chairman of the Design-Build Institute of America. He also served as a director of the Civil Engineering Forum for Innovation. Haskell met Steve Halverson through their mutual affiliation with DBIA. He was so impressed by him that he hired Halverson in 1999 to be his successor as President and CEO of The Haskell Company. Haskell remained Chairman, but he turned over operation of the firm to Halverson, who increased revenue by 74% during his first eight years. According to Haskell: "He's doing awfully well. He's a big improvement over his predecessor." The company has expanded their scope to include all of the Western Hemisphere. Preston Haskell was honored with the Brunelleschi Lifetime Achievement Award in 2002 from the DBIA.
While in school, Haskell met Joan Elizabeth Smith, whom he later married and with whom he shares three children: Preston IV, Sally and Rushton. Haskell is an avid art collector; his primary interest is 1940-50s Abstract expressionism and some Minimalism. He owns originals by Hoffman, Kline, Motherwell and Rothko. The Haskell family has traveled extensively around the world. His son, Preston Haskell, IV moved to Moscow, Russia in 1992 to start the Haskell International Group. It began with real estate investment and property management, but by 1997 also operated restaurants and a furniture manufacturing company. He founded Haskell Vineyards in 2002 in South Africa after purchasing the 23-hectare Dombeya wine farm in Stellenbosch.