It was named after Pioneer Market, a now-defunct small chain of supermarkets in Los Angeles. The original location in Echo Park was located next to the 1980s-era Pioneer Market at Echo Park Avenue and Sunset Boulevard, which was replaced by a Walgreens Pharmacy in 2004. Due to considerable redevelopment activity in the neighborhood, the original Pioneer Chicken location was shut down in March 2009 and replaced by a Little Caesar's Pizza the following year. During the 1980s, Los Angeles Lakers announcer Chick Hearn and former football player O.J. Simpson advertised for the restaurant. Pioneer Chicken was remembered for its bright orange deep fried chicken, menu option of gizzards and livers as appetizers, Pioneer Pete the company mascot and main character in comic books that were provided with their kid's meals.
Bankruptcy
In 1988 founder H. R. Kaufman and business associate Terrence P. Goggin filed for Chapter 11 in Federal Bankruptcy Court. At that point, Pioneer Chicken had 220 franchise owners and 270 stores. The company faltered under competition pressure from Kentucky Fried Chicken.
In 1993, Popeyes Chicken & Biscuits owner AFC Enterprises purchased the franchise and converted most locations to Popeyes.
Locations
There are two remaining locations in the Los Angeles area: 1) 904 S. Soto Street, Los Angeles; 2) 6323 E. Florence Avenue, Bell Gardens.
In Indonesia
In 1983, three alumni from the University of Southern California decided to open a Pioneer Chicken franchise in Jakarta under the name California Fried Chicken. As of 2013, the parent company of the stores in Indonesia, Pioneerindo Gourmet International, have over 200 CFC restaurants throughout that nation. CFC had a few franchises in Shanghai during the 1990s, but they may not currently exist.
Media
's song "Carmelita" refers to Pioneer Chicken: "I pawned my Smith Corona/And I went to meet my man / He hangs out down on Alvarado Street/By the Pioneer chicken stand". In The Aquabats 1997 song "Magic Chicken!", the singer invites the listener to "Do the Pioneer!" during a funk breakdown where various chicken restaurant franchises are named. The opening of the film The Last American Virgin shows a Pioneer Chicken location at the northeast corner of Hollywood & Western in the background as the protagonist Gary, drives off making a pizza delivery. The same location is shown in one scene in Death Wish II and towards the end of the music video for DeBarge's "Rhythm Of The Night" A Pioneer Chicken location is briefly shown in the background in the 1982 film Fast Times at Ridgemont High during the restaurant scene involving the dissatisfied customer. The site was located on San Vicente Boulevard in Brentwood, Los Angeles. The Silverlake location can be seen in the background of The Hollywood Strangler Meets the Skid Row Slasher. A Pioneer Chicken outlet is shown at the beginning of Armed And Dangerous when one of the film's protagonists, Frank Dooley is on patrol just before he is framed. In the first season opening montage of the television series Full House, a jumbo pack box of chicken is shown next to baby Michelle with the slogan "Home of the Golden Pioneer Chicken" on the side. This montage is also seen in the first episode of the reboot Fuller House. The pilot episode of The White Shadow shows Pioneer Chicken in the last 15 minutes of the episode as the team travels down the boulevard. Pioneer Chicken was also seen in the "Brat Patrol" episode of the TV seriesCHiPs. In the Hughes Brothers documentary American Pimp the Pioneer Chicken 904 S. Soto Street is featured as described by Rosebudd, one of the pimps interviewed. In Straight Time, the character Max Dembo is shown at a Pioneer Chicken stand counting his money after having robbed a grocery store.
