Phablet
The phablet is a class of mobile devices combining or straddling the size format of smartphones and tablets. The word itself is a portmanteau of the words phone and tablet.
Phablets feature large displays that complement screen-intensive activity such as mobile web browsing and multimedia viewing. They may also include software optimized for an integral self-storing stylus to facilitate sketching, note-taking and annotation. Phablets were originally designed for the Asian market where consumers could not afford both a smartphone and tablet as in North America; phones for that market are known for having "budget-specs-big-battery" with large low resolution screens and midrange processors, although other phablets have flagship specifications. Since then, phablets in North America have also become successful for several reasons: Android 4.0 and subsequent releases of Android were suited to large as well as small screen sizes, while older consumers preferred larger screen sizes on smartphones due to deteriorating eyesight.
While Samsung's Galaxy Note is largely credited with popularizing the phablet when launched in 2011, examples of earlier devices with similar form factors date to 1993.
Definition
The definition of a phablet has changed in recent years due to the proliferation of larger displays on mainstream smartphones, and smartphones designed with thin bezels and/or curved screens to make them more compact than other devices with similar screen sizes. Thus, a device with a "phablet-sized" screen may not necessarily be considered one.Current phablets typically have a diagonal display measurement between and, assuming a aspect ratio. In comparison, most flagship smartphones released in 2016 have a screen size of around, with larger versions of mainstream flagships using displays. PhoneArena argued that the S7 Edge was not a phablet, as it has a narrow and compact build with a physical footprint more in line with the smaller-screened Nexus 5X, due primarily to its use of a display with curved edges.
In 2017, several manufacturers began to release smartphones with displays taller than the conventional 16:9 aspect ratio used by the majority of devices, and diagonal screen sizes often around 6 inches. However, in these cases, the sizes of the devices are more compact than 16:9 aspect ratio devices with equivalent diagonal screen sizes.
History
Origins
In tracing the 10 earliest devices in the history of the phablet concept, PC Magazine called the 1993 AT&T EO 440, "the first true phablet", followed by the following devices:- 2007 HTC Advantage
- 2007 Nokia N810 WiMAX Edition
- 2009 Verizon Hub
- 2010 LG GW990
- 2010 Dell Streak
- 2011 Dell Streak 7
- 2011 Acer Iconia Smart
- 2011 Samsung Galaxy Player 5
- 2011 Pantech Pocket
- 2011 Samsung Galaxy Note
Galaxy Note and competitors
The Samsung Galaxy Note used a screen. While some media outlets questioned the viability of the device, the Note received positive reception for its stylus functionality, the speed of its 1.5 GHz dual-core processor, and the advantages of its high resolution display. The Galaxy Note was a commercial success; Samsung announced in December 2011 that the Galaxy Note had sold 1 million units in two months. In February 2012, Samsung debuted a Note version with LTE support. By August 2012, the Note had sold 10 million units worldwide., with a 6.1 inch display.
In late 2012, Samsung introduced the Galaxy Note II, featuring a 1.6 GHz quad-core processor, a screen and the ability to run two applications at once via a split-screen view. The Note II also incorporated a refreshed hardware design based on the Galaxy S III, with a narrower, smoother body. International sales of the Galaxy Note II reached 5 million in two months. The 2012 LG Optimus Vu used a 5-inch display with an unusual in contrast to the aspect ratio used by most smartphones. Joining the Galaxy Note II on many carriers' lineups in 2013 was the nearly-identically-sized LG Optimus G Pro, released in April.
In late-2012 and early 2013, companies began to release smartphones with 5 inch screens at 1080p resolution, such as the HTC Droid DNA and Samsung Galaxy S4. Despite the screen size approaching those of phablets, HTC's design director Jonah Becker said that the Droid DNA was not a phablet. HTC would release a proper phablet, the HTC One Maxa smartphone with a screen and a design based on its popular HTC One model, in October 2013.
Examples of Android phablets with screens larger than 6 inches began appearing in 2013 with the Chinese company Huawei unveiling its Ascend Mate at Consumer Electronics Show and Samsung introducing the Galaxy Mega, a phablet with a variant, which has midrange specs and lacks a stylus compared to the flagship Galaxy Note series. Sony Mobile also entered the phablet market with its Xperia Z Ultra.
As a variation of the concept, Asus and Samsung also released otherwise small-sized tablets, the FonePad, Galaxy Note 8.0 and Galaxy Tab 3 8.0, with cellular connectivity and the ability to place voice calls. Later that year, Nokia also introduced Windows Phone 8 phablets, such as the 6-inch Lumia 1520.
In September 2014, Apple released its first phablet, the -inch iPhone 6 Plus; the introduction of the new model reversed a previous policy under late Apple CEO Steve Jobs not to produce a mid-sized device larger than the iPhone or smaller than the iPad, which were 3.5 inches and 9.7 inches, respectively, at the time of his death. While Apple's iPad heavily dominated the tablet market, the void in their lineup left an opening for intermediate-sized devices, with other handset manufacturers already jumping on the trend of producing larger screen sizes to suit all niches.
Sales
Engadget identified falling screen prices, increasing screen power efficiency and battery life, and the evolving importance of multimedia viewing as critical factors in the popularity of the phablet. Phablets also satisfy a consumer needfor the perfect sized device, since smartphones may be too small for viewing and tablets lose their portabilityfuelling their global market growth. Phablets have also been popular with an older demographic of smartphone userstheir large screens provide a benefit to those with deteriorating eyesight.In April 2013, Doug Conklyn, vice president of global design for Dockers told Fox News that the company reworked the size of its pants pockets "to accommodate the growing size of smartphones". For women, a small handbag can easily accommodate a phablet, but not most tablets.
In January 2013, IHS reported that 25.6 million phablet devices were sold in 2012 and estimated that these figures would grow to 60.4 million in 2013, and 146 million by 2016. Barclays projected sales of phablets rising from 27 million in 2012 to 230 million in 2015. In September 2013 International Data Corporation reported that its research indicated that phablets "overtook shipments of both laptops and tablets in Asia in the second quarter of 2013".
In 2014, Business Insider predicted phablets would outsell smartphones by 2017. Speaking with CNET in 2014, David Burke, Vice President of Engineering at Google, said "If you gave them a phablet for a week, 50 percent of would say they like it and not go back".
In Q1 2014, phablets made up 6% of US smartphones sold. In the first quarter of 2015, phablets accounted for 21% of all smartphones sold in the US, with the iPhone 6 Plus making up 44 percent of those phablets sold.
Devices
Brand | Model | Screen diagonal size | Display aspect ratio | Operating system | Year launched |
Akyumen | Holofone | 1.:1 | Windows 10/Android | 2016 | |
Apple | iPhone 6 Plus | 1.:1 | iOS | 2014 | |
Apple | iPhone 6S Plus | 1.:1 | iOS | 2015 | |
Apple | iPhone 7 Plus | 1.:1 | iOS | 2016 | |
Apple | iPhone 8 Plus | 1.:1 | iOS | 2017 | |
Apple | iPhone X | 2.1:1 | iOS | 2017 | |
Apple | iPhone XR | 2.1:1 | iOS | 2018 | |
Apple | iPhone XS | 2.1:1 | iOS | 2018 | |
Apple | iPhone XS Max | 2.1:1 | iOS | 2018 | |
Apple | iPhone 11 | 2.1:1 | iOS | 2019 | |
Apple | iPhone 11 Pro | 5.80 inches | 2.1:1 | iOS | 2019 |
Apple | iPhone 11 Pro Max | 2.1:1 | iOS | 2019 | |
Archos | Archos 64 | 1.:1 | Android | 2014 | |
ASUS | Fonepad Note 6 | 1.:1 | Android | 2013 | |
ASUS | Zenfone 5Q | 2:1 | Android | 2018 | |
ASUS | Zenfone 6 | 1.:1 | Android | 2014 | |
BBK Electronics | OnePlus 5T | 2:1 | Android | 2017 | |
BBK Electronics | OnePlus 6 | 2.:1 | Android | 2018 | |
BBK Electronics | OnePlus 6T | 2.1:1 | Android | 2018 | |
BBK Electronics | OnePlus 7] | 6.41 inches | 2.1:1 | Android | 2019 |
BBK Electronics | OnePlus 7T | 6.55 inches | 2.:1 | Android | 2019 |
BBK Electronics | Oppo A3s | 2.:1 | Android | 2018 | |
BBK Electronics | Oppo N1 | 1.:1 | Android | 2013 | |
BBK Electronics | Oppo R7 Plus | 1.:1 | Android | 2015 | |
BBK Electronics | Oppo R17 Pro | 2.:1 | Android | 2018 | |
BBK Electronics | Realme 2 Pro | 2.1:1 | Android | 2018 | |
BBK Electronics | Realme C3 | 2.:1 | Android | 2020 | |
BBK Electronics | Vivo NEX Dual Display | 2.1:1 | Android | 2018 | |
BBK Electronics | Vivo Z1 Pro | 2.1:1 | Android | 2019 | |
BLU Products | Pure XL | 1.:1 | Android | 2015 | |
Elephone | C1 Max | 1.:1 | Android | 2017 | |
Elephone | S8 | 1.:1 | Android | 2017 | |
Nexus 6 | 1.:1 | Android | 2014 | ||
Nexus 6P | 1.:1 | Android | 2015 | ||
Pixel 2 XL | 2:1 | Android | 2017 | ||
Pixel 3 XL | 2.0:1 | Android | 2018 | ||
Hewlett-Packard | Elite x3 | 1.:1 | Windows 10 Mobile | 2016 | |
HMD Global/Nokia | Nokia 7 Plus | 2:1 | Android | 2018 | |
HMD Global/Nokia | Nokia 7.1 Plus | 2.:1 | Android | 2018 | |
HTC | One Max | 1.:1 | Android | 2013 | |
HTC | U11+ | 2:1 | Android | 2017 | |
HTC | U12+ | 2:1 | Android | 2018 | |
Huawei | Ascend Mate | 1.:1 | Android | 2013 | |
Huawei | Ascend Mate 2 | 1.:1 | Android | 2014 | |
Huawei | Ascend Mate 7 | 1.:1 | Android | 2014 | |
Huawei | Honor 8X Max | 2.0:1 | Android | 2018 | |
Huawei | Honor X10 Max 5G | 2.:1 | Android | 2020 | |
Huawei | Honor Note 10 | 2.0:1 | Android | 2018 | |
Huawei | Mate 10 Pro | 2:1 | Android | 2017 | |
Huawei | Mate 20 | 2.0:1 | Android | 2018 | |
Huawei | Mate 20 Pro | 2.1:1 | Android | 2018 | |
Huawei | Mate 20 X | 2.0:1 | Android | 2018 | |
Huawei | Mate 30 | 2.1:1 | Android | 2019 | |
Huawei | Mate 30 Pro | 2.0408163265306122448979591836735:1 | Android | 2019 | |
Huawei | MediaPad X1 | 1.6:1 | Android | 2014 | |
Huawei | MediaPad X2 | 1.6:1 | Android | 2015 | |
Huawei | Nova 3 | 2.1:1 | Android | 2018 | |
Huawei | Nova 4 | 2.13:1 | Android | 2018 | |
Huawei | P8 Max | 1.:1 | Android | 2015 | |
LeEco | Le Max | 1.:1 | Android | 2016 | |
Lenovo | A880 | 1.:1 | Android | 2014 | |
Lenovo | A889 | 1.:1 | Android | 2014 | |
Lenovo | Phab | 1.:1 | Android | 2015 | |
Lenovo | Phab 2 | 1.:1 | Android | 2016 | |
Lenovo | Phab 2 Pro | 1.:1 | Android | 2016 | |
Lenovo | Phab Plus | 1.:1 | Android | 2015 | |
Lenovo | S930 | 1.:1 | Android | 2013 | |
Lenovo | S939 | 1.:1 | Android | 2014 | |
Lenovo | Tab V7 | 2:1 | Android | 2019 | |
Lenovo | Vibe Z2 Pro | 1.:1 | Android | 2014 | |
LG Electronics | G6 | 2:1 | Android | 2017 | |
LG Electronics | G Flex | 1.:1 | Android | 2013 | |
LG Electronics | G Pro 2 | 1.:1 | Android | 2014 | |
LG Electronics | Stylo | 1.:1 | Android | 2015 | |
LG Electronics | Stylo 2 | 1.:1 | Android | 2016 | |
LG Electronics | Stylo 3 | 1.:1 | Android | 2017 | |
LG Electronics | Stylo 4 | 1.:1 | Android | 2018 | |
LG Electronics | V30 | 2:1 | Android | 2017 | |
Meizu | X8 | 2.0:1 | Android | 2018 | |
Micromax/YU | Canvas Doodle 3 | 1.:1 | Android | 2014 | |
Micromax/YU | Canvas Doodle 4 Q391 | 1.:1 | Android | 2015 | |
Micromax/YU | Canvas Mega 2 | 1.:1 | Android | 2016 | |
Micromax/YU | Canvas Xpress 2 E313 | 1.:1 | Android | 2015 | |
Micromax/YU | Yureka Note | 1.:1 | Android | 2016 | |
Microsoft Mobile/Nokia | Lumia 640 XL | 1.:1 | Windows Phone 8.1 | 2015 | |
Microsoft Mobile/Nokia | Lumia 950 XL | 1.:1 | Windows 10 Mobile | 2015 | |
Microsoft Mobile/Nokia | Lumia 1320 | 1.:1 | Windows Phone 8 | 2013 | |
Microsoft Mobile/Nokia | Lumia 1520 | 1.:1 | Windows Phone 8 | 2013 | |
Motorola Mobility | Moto G6 Plus | 2:1 | Android | 2018 | |
Motorola Mobility | Moto Z3 | 2:1 | Android | 2018 | |
Samsung Electronics | Galaxy A8s | 2.1:1 | Android | 2018 | |
Samsung Electronics | Galaxy Mega 6.3 | 1.:1 | Android | 2013 | |
Samsung Electronics | Galaxy Note | 1.6:1 | Android | 2011 | |
Samsung Electronics | Galaxy Note Edge | 1.6:1 | Android | 2014 | |
Samsung Electronics | Galaxy Note2 | 1.:1 | Android | 2012 | |
Samsung Electronics | Galaxy Note3 | 1.:1 | Android | 2013 | |
Samsung Electronics | Galaxy Note3 Neo | 1.:1 | Android | 2014 | |
Samsung Electronics | Galaxy Note4 | 1.:1 | Android | 2014 | |
Samsung Electronics | Galaxy Note5 | 1.:1 | Android | 2015 | |
Samsung Electronics | Galaxy S6 Edge + | 1.:1 | Android | 2015 | |
Samsung Electronics | Galaxy Note7 | 1.:1 | Android | 2016 | |
Samsung Electronics | Galaxy Note FE | 1.:1 | Android | 2017 | |
Samsung Electronics | Galaxy Note8 | 2.0:1 | Android | 2017 | |
Samsung Electronics | Galaxy Note9 | 2.0:1 | Android | 2018 | |
Samsung Electronics | Galaxy Note 10+ | 2.:1 | Android | 2019 | |
Samsung Electronics | Galaxy S8+ | 2.0:1 | Android | 2017 | |
Samsung Electronics | Galaxy S9+ | 2.0:1 | Android | 2018 | |
Samsung Electronics | Galaxy S10+ | 2.:1 | Android | 2019 | |
Samsung Electronics | Galaxy S10 5G | 2.:1 | Android | 2019 | |
Samsung Electronics | Galaxy W SM-T255 | 1.:1 | Android | 2014 | |
Sony Mobile | Xperia C5 Ultra | 1.:1 | Android | 2015 | |
Sony Mobile | Xperia T2 Ultra | 1.:1 | Android | 2014 | |
Sony Mobile | Xperia Z Ultra | 1.:1 | Android | 2013 | |
Sony Mobile | Xperia XA Ultra | 1.:1 | Android | 2016 | |
Sony Mobile | Xperia XZ3 | 2:1 | Android | 2018 | |
Vodafone | Smart 4 max | 1.:1 | Android | 2015 | |
Walton Group | Primo ZX3 | 1.:1 | Android | 2017 | |
Xiaomi | Black Shark Helo | 2:1 | Android | 2018 | |
Xiaomi | Mi 8 | 2.0:1 | Android | 2018 | |
Xiaomi | Mi Max | 1.:1 | Android | 2016 | |
Xiaomi | Mi Max 2 | 1.:1 | Android | 2017 | |
Xiaomi | Mi Max 3 | 2:1 | Android | 2018 | |
Xiaomi | Mi MIX | 1.:1 | Android | 2016 | |
Xiaomi | Mi MIX 2 | 2:1 | Android | 2017 | |
Xiaomi | Redmi Note 6 Pro | 2.:1 | Android | 2018 | |
ZTE | Nubia X | 2.:1 | Android | 2018 | |
ZTE | Nubia Z20 | 2.1:1 | Android | 2019 |