Percy Orthwein


Percy Orthwein was an American heir and business executive in advertising from St. Louis, Missouri, United States.

Early life

Percy Orthwein was born on November 27, 1888 in St. Louis, Missouri. His father, William D. Orthwein, was a German-born grain merchant. Orthwein graduated from Yale University in 1912.

Career

Orthwein was the co-founder and president of the D'Arcy Advertising Company. The firm was in charge of advertising for Anheuser-Busch, the family business.

Personal life

Orthwein married Clara Hazel Busch, the daughter of August Anheuser Busch, Sr., the Chief Executive Officer of Anheuser-Busch. They resided in a mansion designed by Maritz & Young in Huntleigh, Missouri, a suburb of St. Louis. They had two sons, Adolphus Busch Orthwein and James Orthwein.
Orthwein was a hunter and an amateur portraitist.

Death and legacy

Orthwein died on July 2, 1957 in Huntleigh, Missouri. He was buried at the Sunset Memorial Park and Mausoleum in Affton, Missouri, near St. Louis. His wife died of a heart attack one month later.
In 1985, his company, the D'Arcy Advertising Company, merged with Benton & Bowles to form D'Arcy Masius Benton & Bowles.