Peace is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco. The brand is produced exclusively in Japan.
History
In 1946 a 10-pack version was released by the Ministry of Finance's Monopoly in January as the first product. The name of the new issue was publicly offered along with the design, and the 1st was "New World", but "the piece" of 2 was adopted from the difficult point of manufacturing technology. Peace has been released as a memorial for peace in 1920 after the end of World War I, but sales eventually ceased and the current version of Hope has no affiliation with the pre-war variant. The current variant was released in hopes of a dream and hope, a peaceful future in the confusion period after World War II. The variant made by the Japan Monopoly Authority period was a native species made in Japan, Higashiyama leaves of Ichinoseki of the Iwate Prefecture were used, which is different from the current Virginia blend. Peace's logo was designed by Raymond Loewy, the famous U.S. industrial designer who also worked on the pack design of Lucky Strike, in April 1952. A high-priced design fee was a topic of discussion in the era when recognition was still low for commercial design, but as a result of the design change the annual sales number had rapidly increased from 2.6 billion to 15 billion. The design changed preferences and the new design became the worldwide standard, as well as greatly influencencing Japanese product designs in the future. In Noah's Ark, depicted in the Old Testament, asymbolic mark is also used on the Hope cigarettes. "A dove that Noah released from the window of the ark to know the state of the outer world where the flood happened. By bringing back leaves together, the great flood ceases and the Earth of relief is closed". Based on the anecdote, the pigeon became a symbol of peace and thus is used on the Peace cigarettes. In May of 2016, "ninety-seventh anniversary limited package" was sold in a limited quantity with nine issues, "Peace classic" was sold in limited quantity as a celebration of the 70th anniversary. Peace cigarettes come in short, king size, or long. They come within a soft or hard pack or steel can, 10 or 20 or 50 cigarettes per pack. It is the first full-fledged Virginia blend type with domestically produced leaves as a main ingredient of Virginia leaves, and the cigarettes have a deep flavour with a "faintly sweet and gentle fragrance" with a vanilla flavour. They are seen as a counterpart to Hope cigarettes.
