After leaving high school, Lincoln began wrestling in showground bouts staged by Roy Bell. He went on to wrestle under the ring name "Elmo Lincoln". During his late teens, he wrestled in Singapore. In 1951, at the age of 19, Lincoln emigrated to the United Kingdom. He initially wrestled as "James Lincoln" and "Paul Lincoln" before George Kidd advised him to wear a mask and adopt the ring name "Dr. Death". As Dr. Death, Lincoln "brought fear to wrestling rings across the South throughout the '50s and '60s." He was known to wrestle on cards as Paul Lincoln and then again as Dr. Death. During the 1960s, he had a heated feud with the heroic White Angel; during one bout in The Metropolitan Theatre, an audience member shot him with an air gun. The feud culminated in a mask versus mask match that was won by Lincoln. Within a year of arriving in the UK, Lincoln began promoting. His promotion, Paul Lincoln Managements, competed against then-market leader Joint Promotions by using contacts at Granada Theatres to market his events and by bringing in international stars such as Ski Hi Lee and "The Wild Man of Borneo". In the 1960s, Lincoln was reportedly bought out by Joint Promotions for £1 million. In the 1970s, Lincoln was unmasked in a bout with Peter Maivia. He went on to wrestle in Valencia, Spain before returning to Australia in 1975, where he wrestled in Melbourne as "Major Lincoln". He returned to the UK in 1986, settling in Southampton.
Professional wrestling persona
For most of his career, Lincoln wrestled as the villainous "Dr. Death", who wore a black leather mask and black boots and was billed from Hollywood. Lincoln was "burly" but relatively short for a professional wrestler. His finishing move was a clawhold. Towards the end of his career, Lincoln also wrestled as "Major Lincoln", a heelish officer of the British Army.
Music promoter
In April 1956, Lincoln and his business partner Ray Hunter purchased the lease on the 2i's, a steakhouse in Soho, London, and turned it into a coffeehouse. Lincoln planned to use the rooms above the restaurant as temporary accommodation for foreign wrestlers. In July 1956, The Vipers Skiffle Group took shelter from the rain in the 2i's, whereupon Lincoln suggested they keep playing in the coffeehouse's basement. The success of their impromptu performance made Lincoln reconsider his plans; he made the 2i's a live music venue, and gave The Vipers a residency. The 2i's went on to become hugely successful after Lincoln began staging music evenings aimed at teenagers featuring rock and roll and skiffle acts. The 2i's became known as "a recruiting centre for the first generation of London rockers" and "a haven for managers and agents on the hunt for fresh talent". Musicians such as Cliff Richard, Adam Faith, Ritchie Blackmore, Lionel Bart, and Tommy Steele went on to launch their careers in the 2i's. Lincoln recruited the bouncer of the 2i's, Peter Grant, as a wrestler. In addition to running the 2i's, Lincoln also managed the musicians Terry Dene, Wee Willie Harris, and Kris Kristofferson, as well as the band Les Hobeaux. In 1957, Lincoln conceived the idea of staging skiffle concerts on voyage between Southend, England and Boulogne, France. He chartered the paddle steamer MV Royal Daffodil and sold tickets for what was dubbed the "Rock Across the Channel". The concerts ran until 1963, with acts such as James Brown, Ray Charles, Chas Hodges, Jerry Lee Lewis, The Shadows, and Gene Vincent amongst those performing.
Personal life
Lincoln was married to Elizabeth, with whom he had a daughter, Natalie.