During the earlier days, the magazines used to cover illegal street races held in expressways before it became illegal to do so. Also, it covers the exploits of Inada attempts at driving speed records, whether it was at Bonneville, at the German Autobahn or at the Silver State Classic, even by members of the magazine editorial team. Nowadays the series features Wangan competitions on closed roads and where it is legalised to do so. Beside speed tests and modified car features, other regular features includes, a rate-my-car feature where readers send a photo of their car to be judged by Manabu Suzuki, with a comedic result; a monthly features, where Keiichi Tsuchiya solves readers' problems that concern with drifting, a monthly column called Sugoiyo Osaru-san by Ken Nomura. Also it has a D1GP mini-magazine. Other contributors includes Eiji Yamada and Manabu Orido. The magazine also covered the buildup to his Silver State exploits that he has become known for. Other magazines in the Option line are Option 2, a similar magazine but less emphasises on feature cars but more on technical bits and DIY modifications; Option Wagon for modified MPV, Drift Tengoku, a magazine and video series dedicated to drifting and Video Option. The Option magazine is known to be very popular amongst JDM enthusiasts and people who work in the Import industry who use it to gain knowledge on new parts. Option also sponsors the HKS Premium Day's Option Fuji Super Lap, a major time attack competition for tuned cars held at Fuji Speedway.
Project cars
StreamZ — After one failed attempt to compete in the Silver State Classic held at Ely, Nevadain 1999 driving a Blitz modified R34 Skyline GT-R, Inada decided to return in 2003 for an attempt at the overall record which had been recorded into the Guinness Book of Records by a stock car based Chrysler LeBaron. The Stream Z was a Nissan Fairlady Z33 built to compete in the Unlimited category unlike the R34 which had been competing in the average category and is modified by tuner, JUN Auto. Its VQ35DE engine was enlarged to 3.8 liters and equipped with a Garrett T88-34D turbocharger giving out a total horsepower of 800. During the race, the rear left tire delaminated but did not lose air at 240 km/h; however, when attempting to slow down by dropping into 3rd gear at 240 km/h, the car left the road and rolled over seven times. Inada managed to survive without serious injuries but was to be taken to the nearby hospital. The accident had never been officially investigated, but the in-car camera video was reviewed and it is speculated that a last-minute incorrect rear-end alignment caused the tire to overheat and delaminate, and driver error caused the crash. The wrecked car was shipped back to Japan and, in January the following year at the Tokyo Auto Salon, was displayed at the magazine’s stand and became one of the show’s attractions that year, attracting more people than many of the show cars displayed.
Stream Z — After the show ended, the magazine and Dai decided on another attempt at the race, this time they took on another Z33 as a donor car but now with a wide arch kit to allow for wider tires. Whatever was intact in the old car had now been transferred into the newer car including the 3.8 litre engine. Now with the T88-38GK turbocharger giving out 100 extra horsepower to the previous car and for extra safety measures came equipped with a drag chute in the event of a tire failure. The Option crew also hired a helicopter to watch over the car in any event of incident but managed to finish third place overall without incident.
Both the magazine's project cars have made appearances in video games, its earlier project car, Option Speed Wagon have appeared in the 1998 Konamiarcade gameRacing Jam as a hidden car and the infamous Option Stream Z have appeared in both installments of the D1 Grand Prix game by Yuke's and the ver.2 in Gran Turismo 4 all as bonus cars.
