Oobi (TV series)
Oobi is an American children's television series created by Josh Selig for Nickelodeon and its sister channel Noggin. The show follows the everyday adventures of four bare hand puppet characters with eyes and accessories. It began in 2000 as a series of two-minute interstitial shorts commissioned by Noggin, which was jointly owned by Nickelodeon and Sesame Workshop at the time. It was later developed into a full-length series, with longer 13-minute episodes airing from April 2003 to February 2005. The show has three seasons: the first season of shorts and two later seasons of long-form episodes.
Selig created the series shortly after leaving Sesame Street, which he had worked on since its first season. He developed the idea for Oobi while watching bare-handed puppeteers audition for Ulica Sezamkowa, the Polish version of Sesame Street. Roles on Oobi were offered to veteran puppeteers from related Sesame Workshop shows. The Jim Henson Company, which designed the puppets on Sesame Street, held a stake in Noggin when Oobi was produced. The show was filmed at Kaufman Astoria Studios, where Sesame Street is also taped.
The series features Muppet performers Tim Lagasse, Stephanie D'Abruzzo, Noel MacNeal, and Tyler Bunch in starring roles. Oobis concept is based on a technique used by puppeteers learning to lip-sync, in which they use their hands and a pair of ping pong balls in place of a puppet. The characters' designs include glass eyes and accessories such as hats and hairpieces. The puppeteers' thumbs are used to represent mouth movement, and their fingers flutter and clench to indicate emotions. The characters talk in simple sentences, using only two to three words at a time.
Oobi was a :wikt:breakout|breakout success for Noggin. It received positive reviews from critics, with praise for the puppeteers' performances, the visual style, and the show's appeal toward multiple age groups. The Age reported that the show developed a strong cult following among older viewers, and Noel MacNeal has commented that the show's fans range from amateur puppeteers to "college-age stoners." The show received a variety of awards, including from the Television Academy and Parents' Choice. Oobi posted a Nielsen rating of 2.35 among the preschool age group by 2004, becoming the highest-rated series ever to air on Noggin. It is the most widely distributed Noggin show, having aired in over 23 markets worldwide by 2005. A foreign adaptation titled premiered in 2012 and ran for 78 episodes, airing in the Middle East and countries across Asia.
Plot
The show takes place in a quaint, old-fashioned neighborhood inhabited by hand puppets. It is shown from the perspective of a four-year-old named Oobi. The puppets often talk directly to the audience and encourage participatory viewing. The characters use basic vocabulary, and they speak in simplified sentences that resemble the speech structure of a child just beginning to talk. For example, "Uma, school, first day" is said in place of "It's my first day of school." Prepositions and conjunctions are rarely used. The show is intended to help develop social skills, early literacy, and logical thinking.Oobi lives in a single-story house with his younger sister, Uma, and his grandfather, Grampu. Oobi's best friend, Kako, lives across the street and often comes over to visit Oobi. Each episode centers around Oobi discovering more about a simple concept like a new sport, a new place, or a holiday. Uma and Kako provide comic relief, often misunderstanding Oobi's discoveries or providing commentary on the episode's topic. The show is meant to mirror the stage of early childhood "when everything in world is new and incredible" and "when each revelation helps build a sense of mastery and self-confidence."
The first 26 long-form episodes follow a format made up of three parts. The first part is a linear story featuring the puppets going on an adventure or making a new discovery. The second part is a set of brief interviews between the puppets and human families, centering on the main story's topic. The last part is an interactive game in which the viewers are encouraged to play along with the characters. When Oobi was renewed for a second set of long-form episodes in 2004, game segments were dropped in favor of longer stories. Interviews remained an integral part of the show, but instead of being shown after the story, these segments were shortened and played as transitions between scenes.
Characters
Main
- Oobi is a four-year-old boy. He is curious and always willing to learn something new. Unlike the other characters, he is a completely bare puppet aside from his eyes and wears no accessories or clothes. His eyes are brown in the short episodes and hazel in the long-form episodes. Oobi dreams of becoming a piano player and takes piano lessons from an elderly woman named Inka. He is very protective of his favorite toy, a red model car. He acts as a role model to his little sister, Uma, who often looks to him for guidance.
- Uma is Oobi's three-year-old sister. She is shorter than Oobi and usually wears a barrette on her pinky finger. She loves singing, dancing, and pretending. Chickens are her favorite animal, and she will often talk about and imitate them, much to Grampu's annoyance. She has a tendency to comically overreact to minor changes or inconveniences. Her catchphrases are "Nice!" and "Pretty." Because she is so young, she has trouble pronouncing long words.
- Kako is Oobi's excitable, confident, and slightly arrogant best friend. Kako generally has a playful attitude and often cracks jokes, but he can prove to be insightful and sincere whenever Oobi needs advice. He has green eyes and wears a red knit hat. His catchphrase is "," the Spanish word for "perfect." Unlike Oobi and Uma, Kako comes from a nuclear family: he lives with his parents, Mamu and Papu.
- Grampu is Oobi and Uma's wise and sometimes rather unlucky grandfather, who acts as their caregiver and mentor. His appearance is different from that of the kids; four of his fingers are curled instead of being extended, making him look taller. His favorite pastimes are cooking and gardening. He develops a romantic relationship with Oobi's piano teacher, Inka, throughout the series. His catchphrase is "Lovely!"
Recurring
- Inka is Oobi's piano teacher and Grampu's girlfriend. She often takes Grampu on dates and flirts with him when she visits Oobi's house. She has visited Paris, likes to try foreign foods, and has an ambiguous Eastern European accent.
- Angus is a high-strung friend of Oobi's whose eyes are below his fingers rather than on top. He speaks in a nasal voice and tends to worry about how he looks in front of others. Ironically, he is a gifted actor and has a talent for singing but gets stage fright whenever he has to perform in front of an audience.
- Mrs. Johnson is Oobi's elderly neighbor and one of the few left-handed characters on the show. She wears a white wig, glasses with circular lenses, and a sleeve-like brown dress. She has a pet cat named Kitty who tends to climb up trees.
- Mamu and Papu are Kako's parents, who appear whenever Oobi visits Kako's house. Papu is a homemaker and works from his house. Mamu works at an office and is frequently away from home, but she still finds time to spend with her family.
- Maestru is Oobi and Kako's singing teacher, who works at the local community center. He is also in charge of the town events. He wears a bow tie and a gray wig made to look like Ludwig van Beethoven's hairstyle. His index finger is always extended and he uses it as a conducting baton.
- Frieda the Foot is a five-year-old girl portrayed as a talking foot puppet. She has blue eyes and wears a flower-shaped pin on one of her toes. Oobi and Frieda often play with each other at the park and teach each other how to play different games. She represents a person of a different race or culture from the hand puppets, and episodes featuring her involve themes of social integration and diversity.
- Moppie is Uma's best friend from preschool. She has curly red hair, and her fingers are curled up in a fist. She is high-spirited and energetic, but also afraid to try new things. Her favorite activity is drawing portraits of her classmates.
- Bella is a greengrocer and one of Grampu's close friends. She owns the local grocery store and talks with an exaggerated Italian accent. She brings fruit wherever she goes, regardless of the time or situation.
Production
Concept and creation
Josh Selig was inspired to create the show after watching puppeteers perform with their bare hands on the set of Ulica Sezamkowa, the Polish adaptation of Sesame Street. Each puppeteer used their hand and a pair of ping pong balls in place of a puppet. This is a common technique among puppeteers in training, as it helps them learn the basics of lip-syncing and focusing the eyes of a puppet. Selig noted the amount of expression conveyed by the more skilled actors' hands, and it gave him the idea for a series that showcased the "raw emotion" of bare-handed puppetry.In 1999, Nickelodeon and Sesame Workshop created a cable channel called Noggin. At its launch, the channel mainly aired reruns from Sesame Workshop's library, so both companies started to seek pitches for original shows. Selig had recently left Sesame Street when he was given the opportunity to propose his own show to Noggin. He pitched Oobi to them under the working title Pipo, which he wanted to name the main character. He decided to rename the show Oobi after he found out that "Pipo" was already trademarked by an Italian brand of jeans. The new name was meant to mirror the characters' eyeballs with two O's.
Selig's pitch was successful, and Oobi entered production with funding from Nickelodeon. The network ordered a collection of about 50 interstitials, which lasted 1 to 2 minutes each and would play during commercial breaks. They were made as an experiment to gauge whether or not Selig wanted to continue his own production studio, Little Airplane Productions. Of the shorts, he said, "I set up a shop to produce that series. So we just signed a one-year lease, it was really an experiment for us... and after the first year we found that we loved having a company." The shorts were filmed in 1999 and started airing in mid-2000 on both Noggin and Nickelodeon.
Assembling the crew
Tim Lagasse was chosen to play Oobi because of his previous bare-handed puppetry in A Show of Hands, a series of short films he created in 1992. Many of the techniques he used to convey expressions through hand motions in the films were carried over to Oobi. The rest of the show's cast consisted exclusively of Sesame Workshop alumni. Kevin Clash, best known for being the original performer of Elmo in many Muppet projects, was an ensemble puppeteer on Oobi and guest-starred as Randy in the "Babysitter!" episode. Matt Vogel, the current puppeteer for Kermit the Frog and Big Bird, played the recurring role of Angus. Martin P. Robinson – who performs Mr. Snuffleupagus and Telly Monster on Sesame Street – created and built the puppets' costumes and accessories on Oobi. Ken Reynolds and John Tierney, editors on Sesame Street, were hired to edit the show. Both Josh Selig and the show's educational consultant, Natascha Crandall, worked together on the Palestinian and Arabic adaptations of Sesame Street. Lisa Simon, who won 20 Daytime Emmys for her work as a director of Sesame Street, acted as the supervising producer.Sacred Noise, a music production company in New York, provided the show's background music. A staff of New York-based composers wrote original songs sung by the characters. Christopher North Renquist, who had been a songwriter for Disney Channel before working on the show, wrote most of the songs. Jeffrey Lesser, who stayed at Little Airplane as the music producer of Wonder Pets, joined the music crew to write the song "Oobi and Grampu" for the "Fishing!" episode. Mike Barrett, who worked as the sound editor on the Wonder Pets pilot, was the series' sound mixer.
Filming
Oobi was filmed at Kaufman Astoria Studios in New York. The show's set pieces were built on tall wooden poles, positioned to be level with the puppeteers' hands when they raised their arms. This kept the actors' heads out of the camera frame and allowed them to walk normally while performing, making their puppets' movements as smooth as possible. Television monitors were placed below the sets so that the puppeteers could watch their motions and position their characters according to each scene. The actors wore hands-free headsets that recorded their dialogue, making them able to perform and voice their characters at the same time. They sometimes dubbed over their lines in post-production, specifically for the song sequences in episodes like "Theater!", which required them to record different takes to match their voices to the music tracks.Many of the show's sets were made to evoke the appearance of old-fashioned home environments. To simulate natural window light in the studio, the crew of Oobi placed shades with foliage patterns over their studio lights; this gave the appearance of sunlight passing through trees. Green screens were used for the sky of the outdoor sets and for the windows of Oobi's house.
Every week during production, the puppeteers visited their local manicurist to get their fingernails touched up. The male puppeteers, such as Tim Lagasse, also had to shave their arms regularly if they played younger characters; Josh Selig said in a 2004 interview that Lagasse had to shave often so that Oobi would not "look like a hairy kid." Tyler Bunch was told specifically not to shave, as his natural arm hair gave Grampu the appearance of an elderly, hairy grandfather.
When Cheryl Blaylock was offered the role of Frieda the Foot, she had to revisit puppeteer training techniques to learn to use her foot as a puppet. She recounted in a 2012 interview: "I had to actually go back to Puppetry 101 to train my foot to lip sync. Oh yes, I was determined to do some kind of toe wiggle that could be convincing." For episodes featuring Frieda, the crew had to construct a new set that allowed Blaylock to raise her foot alongside the hand puppets. To do this, they assembled a ramp-like stage with a chair connected to it, resting on its side. Blaylock was able to lie down in the chair and rest her leg on the ramp, making her foot appear to be standing at the same height as Oobi.
Iranian adaptation
In May 2012, the Iranian cable channel IRIB TV2 produced its own adaptation of the show, called . None of the original crew members were involved. Amir Soltan Ahmadi and :fa:نگار استخر|Negar Estakhr, two of Iran's foremost puppeteers, directed and starred in the program. In an interview with the newspaper Jaam-e Jam, Estakhr said that their company had screened episodes of Oobi in English and wanted to make their own tailored version for a new audience. The puppet costumes were mostly identical to the props from the original show. Like the original show, it features brother and sister hand puppets who live with their grandfather, but the cast was expanded to include two parents. The three adult characters wore Arab garments.78 eight-minute episodes were made. They aired from September 22 to December 20, 2012. In July 2013, Oobi: Dasdasi was sold to broadcasters in five countries: Kuwait, Malaysia, Thailand, Indonesia, and Sri Lanka. IRIB TV2 aired the show in Iran and NHK aired a subtitled version in Japan. IRIB's Art News Agency hosts full episodes of Oobi: Dasdasi on its website.
Broadcast
Episodes
48 shorts and 52 full-length episodes were made. Each short is 1–2 minutes long, while the full-length episodes are 13 minutes each. The full-length segments were usually aired in pairs to fill half-hour timeslots. The shorts were shown during commercial breaks on Noggin and Nickelodeon. From 2000 to 2003, Noggin aired the shorts during every commercial break from 6:00 AM until 6:00 PM. Nickelodeon aired them more sporadically during its Nick Jr. block.Airing history
In the United States, Oobi aired on Noggin and Nickelodeon. The original shorts aired on both networks from 2000 to 2002. They were normally shown as interstitials between longer programs. When Oobi was developed into a long-form show in 2003, episodes were mainly shown on Noggin, with the first four premieres shown on Nickelodeon during the Nick Jr. block. The show was also available through Nickelodeon's on-demand service from 2004 until 2009. In 2005, Oobi episodes were released online to Nick Jr. Video, a section of the TurboNick broadband video channel. Later that year, the show was aired as part of "Cox Family Fun Night," a weekly event featuring Nickelodeon shows that was broadcast every Sunday on Cox systems. Throughout 2005, select General Motors cars included entertainment systems preloaded with Nickelodeon content, including episodes of Oobi, and fellow Noggin program 64 Zoo Lane. Reruns of Oobi were shown on the Nick Jr. channel from 2009 until 2013. On May 6, 2015, the full-length episodes were made available as part of the Noggin mobile app. The show has been available for streaming on Amazon Video since June 2018.By the end of its run in 2005, Oobi was aired in over 23 international markets, many of which span multiple countries. In Canada, TVOntario aired both the shorts and the full-length episodes. It carried the show from September 1, 2003 to September 2, 2006. On December 5, 2004, the series started airing on AFN Prime, a channel operated by the U.S. Armed Forces that is available worldwide. It was shown on the network every Sunday until April 3, 2005. The Australian channel ABC Kids ran premieres of the show from February 8 to March 15, 2005, with reruns continuing until February 2, 2007. Oobi has been one of Nickelodeon Pakistan's flagship series since 2009; as of 2020, it continues to air on the channel once a day.
The series has been dubbed in a variety of languages. From 2005 to 2006, an Icelandic-dubbed version of Oobi aired on Stöð 2. In China, a Mandarin Chinese dub aired on HaHa Nick from May 1 to August 5, 2005. In Israel, a Hebrew dub was created with Gilad Kleter and Yoram Yosefsberg as the voices of Oobi and Grampu. It aired on Nickelodeon Israel and BabyTV from 2008 to 2013. In France and Wallonia, a French dub aired on Nickelodeon France and Nickelodeon Junior from 2005 to 2012. In June 2010, the episode "Make Music!" was featured in Nickelodeon France's Fête de la Musique event. A Polish dub called Rączusie aired on Nickelodeon Poland from July 19, 2009 to February 28, 2010. Nickelodeon Arabia, which broadcasts to the Middle East and North Africa, aired an Arabic dub from 2009 to 2011. The series was also shown in other Oceanian regions, such as Tonga. Although Oobi was not part of Nickelodeon Asia's main lineup, the channel's website featured games and videos of the show until 2016.
Reception
Ratings
Oobi was instrumental in growing the Noggin network's viewership. From 2003 to 2004, full-length episodes of the show were responsible for increasing Noggin's average daily viewers to 93,000 children in its key demographic of infants and toddlers. The average number of viewers aged 2–5 watching Oobi increased by 43 percent during the same time period. The steady increase in ratings was reported by Multichannel News author Mike Reynolds, who attributed Noggin's popularity to its "breakout original series Oobi." The show's growing audience was what led Noggin to order a second set of full-length episodes. The premiere of the "Uma Preschool!" episode on September 6, 2004, posted a 2.35 Nielsen rating among the preschool age group, becoming the highest-rated premiere of a Noggin series to that date.Critical reception
The puppeteers' performances and the show's approach to teaching fundamental life skills have been praised by critics. Common Sense Media reviewer Andrea Graham gave the show a five-star review, writing that "when it comes to preschool programming, Oobi really breaks the mold, succeeding in its simplicity." Jeanne Spreier of the Dallas Morning News called Oobi "the most imaginative and interesting preschooler program to debut in years," describing its characters as "amazingly expressive hands that show anger, fear, happiness, even age and youth." The Coalition for Quality Children's Media wrote positively of Oobi, complimenting its concept, and calling it "thoroughly enjoyable" and "extremely well received." Diana Dawson of the Herald-Journal found the show's old-fashioned look appealing, stating that "in a world that too often forgets the innocent joy of playing kick-the-can and catching fireflies, there's something incredibly endearing about the bare-handed puppetry." DVD Talk's Holly Ordway called Oobi "a clever way to encourage kids to be imaginative." Jaime Egan of Families.com commended the show's messages of inclusion and diversity, calling them "invaluable" and highlighting Frieda the Foot and Kako as stand-out characters. Ryan Ball of Animation Magazine described the show as "an offbeat new entry" to Noggin's lineup, adding that "the fact that all the characters are played by hands just adds to the quirkiness." In 2010, Babble.com listed Oobi second on their list of top twelve television series for babies and toddlers. In 2018, television writer Jon Weisman named Oobi one of the best kids' shows of the 2000s, calling it "low-key charming" and praising the theme song.Some critics have commended the show for its widespread appeal. In an interview with The New York Times, Tom Ascheim said that "the show's quirky appeal extended far beyond Noggin's target audience. 'The simplicity is really understandable by my two-year-old, but my ten-year-old really giggles at Oobi. Andrew Dalton of The Stir stated that he was a fan of the show himself, adding that Oobi is "just happy to be simple and gleeful, and that actually makes it more appealing to sit and watch as a grown-up." The San Diego Union-Tribunes Jane Clifford felt that it could be enjoyed by viewers of all ages, remarking that "if as a kid you ever drew eyes or a mouth on your hand and then 'talked' to a friend, you'll relate to this show." The Arkansas Democrat-Gazette named Oobi the best cable premiere of April 2003, reporting: "I've seen every blessed minute of each general-audience premiere; they are good. But another new show outreaches the rest: Oobi." In a 2018 interview, Noel MacNeal recounted, "Some of our biggest fans became kids coming back from parties, who were just like really stoned, and would just sit and watch Oobi."
Awards and nominations
In spring 2001, Oobi won a Parents' Choice Gold Award. Later in the same year, the show won a Kids First Endorsement Award from the Coalition for Quality Children's Media. It was also nominated for the company's Best Children's Film or Video Awards. In 2004, the show received a second Parents' Choice Award, and a nomination in the "Up to 6 Fiction" category at the :fr:Prix Jeunesse|Prix Jeunesse International Festival. In 2007, Common Sense Media named the series on its annual list of "Best Bets for Young Kids 2-4." In June 2009, Josh Selig was presented with an Innovation Award from the Academy of Television Arts & Sciences Foundation for his work on the show. In 2014, Prix Jeunesse recognized Oobi in its category "The Greatest Impact Programmes of the Last 50 Years."| Year | Presenter | Award/Category | Nominee | Status | Ref. |
| 2001 | Parents' Choice Foundation | Television Gold Award | Little Airplane Productions | ||
| 2001 | Coalition for Quality Children's Media | Kids First Endorsement Award | Little Airplane Productions | ||
| 2001 | Coalition for Quality Children's Media | Best Children's Film or Video | Little Airplane Productions | ||
| 2004 | Parents' Choice Foundation | Television Silver Honor | Little Airplane Productions | ||
| 2004 | :fr:Prix Jeunesse|Prix Jeunesse International | Up to 6 Fiction | Little Airplane Productions | ||
| 2007 | Common Sense Media | Best Bet for Young Kids 2-4 | Little Airplane Productions | ||
| 2009 | Academy of Television Arts & Sciences Foundation | Innovation Award | Josh Selig | ||
| 2014 | :fr:Prix Jeunesse|Prix Jeunesse International | Greatest Impact Programme of the Last 50 Years: 2004 | Little Airplane Productions |
Cultural impact
Oobi has made an impression on celebrities. Actress Uma Thurman, who shares her first name with the character Uma, revealed to Stephanie D'Abruzzo that she was familiar with the show and its characters in 2004. The author John Green, best known for writing The Fault in Our Stars, featured Oobi in an installment of his video blog series Vlogbrothers. In a comedy sketch, Green used Oobi to demonstrate how to write a book proposal. Two clips from Oobi were shown on Joel McHale's talk show The Soup during the segment "What the Kids Are Watching", in which McHale took scenes from children's shows out of context. After watching a scene from the "Showtime!" episode that depicted Oobi and Kako glued together, McHale joked about them being gay.During its run, the show developed a cult following of Muppet fans and amateur filmmakers who created their own Oobi puppets. Before Oobi premiered as a long-form program in 2003, Amy Amatengelo of the Boston Herald stated that the Oobi shorts were "already very popular" with "those of the Muppet generation." In the same article, Tom Ascheim stated that Oobi "gets fan mail," attributing the popularity to viewers' ability to make their own Oobi puppets. In 2004, The Melbourne Age reported that "the show - the work of various Sesame Street alumni - is developing a strong cult following; the real Uma is said to be a fan of hand Uma." An online catalogue of unofficial Oobi puppets and accessories, OobiEyes.com, was operated from 2006 to 2013. A community of amateur puppeteers who created fan films with Oobi puppets existed during the early years of the YouTube website, and OobiEyes.com held an advertising campaign with YouTube in 2008.
In November 2006, indie rock band The Format released a music video for their song "Dog Problems" that was inspired by Oobi. It features hand puppets in the style of the show. The video follows an Oobi puppet with a hat, representing lead singer Nate Ruess, creating a shadow puppet. Later, "the set-ups get increasingly intricate and clever as things progress out into the real world and onto various parodies," one of which features a quartet of Oobi puppets spoofing Queen's "Bohemian Rhapsody". In 2009, one of the runner-ups of the Cannes Young Lions Competition, a television advertising contest, was an Oxfam commercial based on Oobi. Titled "Let Your Hands Do the Talking," it featured spoofs of celebrities portrayed as hand puppets and given "Oo"-themed names in the vein of Oobi and Uma.
In January 2014, the Turkish branch of the condom company Durex made a commercial that parodied Oobi. It featured a man breaking up with his girlfriend and dating his right hand, which was dressed up as a character from the show. In an interview with La República, the commercial's director said, "The target audience has really responded to the video for the bizarre humor that characterizes it. This also brought new attention to the product. Elizabeth is a parody of the television character Oobi, who is also a funny talking hand."
In July 2016, Disney XD announced that it was producing a television pilot called Right Hand Guy, which was in consideration for a full series. The pilot starred a pre-teen who draws a face on his right hand that comes to life and befriends him. The creator, Dan Lagana, took inspiration from Oobi while developing the concept. Lagana showed the Oobi episode "Babysitter!" to the actors so that they would be familiar with the hand movements.
The show has been mentioned in a variety of books. In his autobiography Alternadad, satirist Neal Pollack talks about Oobi and names Grampu his favorite character. He writes that Oobi "featured a hilarious character called Grampu... he made funny faces when he had to eat the awful food the kids cooked for him, and he also flirted with Oobi's piano teacher." It is referenced in Laura Lynn's novel Ariel's Office, in which the narrator describes her daughter watching Noggin and being transfixed by Oobi. It is described as a "Noggin show that use Señor Wences-style human hand puppets" in Dade Hayes's novel Anytime Playdate, which investigates the preschool entertainment business and its effect on parenting. Robert Rodriguez, a filmmaker who directed Sharkboy and Lavagirl and the Spy Kids franchise, also likens the show to Señor Wences' puppets in his book The 1950s' Most Wanted. Lisa Guernsey mentions that Oobi "promot cognitive growth" in her 2012 book Screen Time, which reports on how electronic media affects children.
Related media
Video releases and books
Clips from Oobi were included on many Nick Jr. DVDs released in 2003 and 2004, beginning with Blue's Clues: Shapes and Colors!, which featured the "Dance!" short. The final video to include a clip from the show was Oswald: On-the-Go Oswald, which featured a clip from the "Dance Class!" episode. Some of these videos have been repackaged and sold in DVD packs as recently as 2015.Oobi has also been featured in many TV-related magazines. Nick Jr. Magazine often published information about the show, and the August 2004 edition included a craft section about how to make costumes for Oobi hand puppets. In August 2004 and April 2005, TV Guide published interviews with Stephanie D'Abruzzo and Josh Selig about the show. The series is mentioned in the September 2004 issue of Big Apple Parent among Little Airplane's other works. The October 2004 issue of Playthings includes another interview with Josh Selig, along with two photos from behind the scenes of Oobi. Kidscreen regularly included news about the series. In July 2005, it mentioned the show in a description of the Little Airplane Academy. The June 2007 issue included a story about how Little Airplane renamed the show from "Pipo" to Oobi.
Online content
Noggin's website featured Oobi games from 2001 to 2009. Kenny Miller of Viacom announced the addition of Oobi to the site in an interview with PR Newswire, describing the show's online webpage as a place "where kids can match shapes with bubbles, colors with snacks, compose music, and draw and dance with Oobi." Many interactive games were created to coincide with the shorts. From 2004 to 2006, printables featuring the characters were also released on the site. The games based on the show were mentioned by Time magazine when it named Noggin.com one of the 50 best sites of 2004, and by the International Academy of Digital Arts and Sciences when the site won a Webby Award in 2005.Most of the games received positive reviews from critics. In 2006, AACE listed the "Oobi's Letters" game as an online resource that helped players develop "critical components of children's development." Jean Armour Polly and Heidi Kotansky of Common Sense Media wrote positively of the more informative activities, but noted that some lacked a sufficient amount of educational content. They wrote, "in Oobi's Bubbles, kids drag a bubble wand next to Oobi's 'mouth' so he can blow bubbles. This just teaches tots to click and drag. Wouldn't it be more fun to do this with real wands and soapy water?"
Promotional events
The 2001 North American Trade Show Tour in Saint Paul, Minnesota, included a replica of the Oobi set. Noggin's other displays at the show were all related to Sesame Street; the Oobi display was included as part of the Sesame tour. The display was designed and constructed by Matthew Allar, a scenographer for Viacom Media Networks. Oobi was also a recurring theme of "Club Noggin", a monthly event taking place at malls across the United States. Episodes of the show were screened at these events, and visitors were supplied with Oobi puppet eyes and activities.Fifteen minutes of Oobi shorts were played as part of the 2001 Kids First Film and Video Festival, presented by the Coalition for Quality Children's Media. The festival was a nationwide event; the first screening occurred in Santa Fe, New Mexico, followed by subsequent showings at fifty locations across the United States. From 2002 to 2004, Oobi shorts were also broadcast regularly at Jillian's restaurants as part of the chain's "Noggin Play Day" promotion. At these events, attendees could watch a live feed of Noggin with themed activities and meals.
"Oobi Arts and Crafts" sessions were held throughout November 2007 at Nickelodeon Suites Resort in Orlando, Florida. Sets of plastic Oobi puppet eyes, identical to those at Club Noggin, were distributed to hotel guests at these events.