O Shopping is a Philippinepay television channel owned by ACJ O Shopping Corporation, a joint-venture between Philippine entertainment and media conglomerate ABS-CBN and South Korean TV home shopping company CJ ENM O Shopping Division. The channel was launched on October 14, 2013. Its programs are also aired on Kapamilya Channel during midnights, as well as on S+A, Jeepney TV, and online on iWant. Prior to the launch of its standalone channel on July 30, 2018, O Shopping's programs were launched as part of BEAM TV's content lineup in 2014 until October 1, 2018, as a short-lived afternoon block on state-run broadcaster People's Television Network, and later via ABS-CBN TV Plus' encrypted channels 3:00 AM to 5:00 AM from Monday to Thursday during their respective main programming downtime. As of 2016, O Shopping generates 2.2 million pesos in daily sales or 60 million pesos in monthly sales. About 70% of the product purchases on O Shopping are made via the cash on delivery payment, with a 5% cancellation rate. O Shopping was put off-the-air on ABS-CBN Channel 2 on April 21, 2020 due to the COVID-19 pandemic and enhanced community quarantine in Luzon. After ABS-CBN Channel 2 ceased broadcasting on May 5, 2020 due to the cease-and-desist order issued by the National Telecommunications Commission and Solicitor GeneralJose Calida, O Shopping was affected by the network's shutdown; the channel also suspended its operations on digital terrestrial television and Cignal. On July 8, 2020, ABS-CBN released a statement that O Shopping will cease operations towards the end of 2020, and CJ-ENM has decided to move out of business completely. The retrenchment of employees will begin on August 7, 2020. O Shopping continues to broadcast on Sky Cable and iWant.
History
O Shopping was launched on October 14, 2013 when ABS-CBN Corporation signed a deal with CJ ENMO Shopping Division to create a TV home shopping channel in the Philippines. Operated by ACJ O Shopping Corporation, ABS-CBN Corporation invested an initial 200 million pesos for the joint-venture. ABS-CBN provides the media platforms and the production of programs while CJ O Shopping provides the products and the logistics.
