The Otara Millionaires Club was originally formed in 1992 by Phil Fuemana, who was previously in the bands Houseparty and Fuemana. Fuemana and his younger brother Pauly Fuemana recorded two tracks as the new band for producer Alan Jansson's Urban Pacifica collection Proud. Jansson had previously achieved cult status as composer/producer for the synthpop group Body Electric during the early 1980s. Alan was once again hired to co-produce and co-write with Pauly. Pauly suggested that they shorten the band's name to just the initials, and thereafter, Pauly was OMC. Pauly performed as OMC, serving as the frontman and playing several instruments during performances, in the studio and throughout tours. However, the music was created by both Pauly and Alan Jansson, with Jansson hired to co-write all of the tracks and to handle most of the arrangement and production duties in the studio.
''How Bizarre'' (1995–1997)
Signed to Simon Grigg's Huh! label, OMC released the single "How Bizarre" in New Zealand in late 1995. It was an immediate smash hit even without an initial video, reaching number one in early 1996 and staying there for three weeks. It sold over 35,000 copies. That same year, "How Bizarre" went to number one in Australia for five weeks, sold over 150,000 singles, and was certified as a platinum single. Later in the year the single went to number 5 in the UK Singles Chart and number one in countries across Europe and much of the rest of the world. In the United States, "How Bizarre" spent 32 weeks on Billboard's Mainstream Top 40 chart, peaking at number one in August 1997 due to the high amount of radio play it received. This made OMC the first New Zealand artist to reach the number one spot on a Billboard chart. The song never charted on the regular Billboard Hot 100 as it was not released as a commercially available single there, which was a chart-eligibility requirement at the time. It also became a BMI-certified "million airplay" song two years in a row. OMC's third single, "On the Run", reached number 56 on the UK in 1997. In 1996, OMC's debut album, also entitled How Bizarre, was released. The album sold in the United States in excess of a million copies, and charted in many other countries. Between 1995 and 2000, world-wide OMC sales are estimated at between three and four million records.
Follow-up success (1997–2010)
"How Bizarre" was followed by the singles "Land of Plenty" which reached the top 5 in the New Zealand charts; "Right On" which achieved platinum-status in New Zealand; and "On The Run" which was a minor international hit in the Netherlands and the UK. By 1998, Fuemana and Jansson had a falling out over royalties, which ended up in court. Fuemana and Jansson regrouped in 2005 and released the single "4 All of Us", featuring the actress Lucy Lawless as a guest vocalist, in 2007. In 2002, their song "How Bizarre" reached #71 on the 100 Greatest One-hit Wonders hosted by William Shatner.
Death of Pauly Fuemana (2010)
On 31 January 2010, Pauly Fuemana died at North Shore Hospital in Auckland after suffering for several years from a chronic degenerative disease, progressive demyelinating polyneuropathy, an auto-immune disorder similar to the nerve disease multiple sclerosis. He was 40 years old, and was survived by his wife and six children. His elder brother Phil had died in 2005 of a heart attack. In February 2010, "How Bizarre" briefly reentered the charts in New Zealand following news of Pauly Fuemana's death.