OFI Sunday


OFI Sunday was a British entertainment show hosted by Chris Evans. It aired on Sundays on ITV at 10:30 pm. The title stood for "Oh Flip It's Sunday", similar to the previous show TFI Friday.

Reception

Critical reaction was extremely poor. Many considered it self-indulgent and esoteric with Evans creating features that were clearly designed more for the amusement of the host and guest and/or studio audience than the viewers, notably when James Nesbitt guested, Evans brought on a pub band that the pair had seen playing on a night out. While the pair clearly revelled in the situation, the audience was obviously not privy to the joke. Criticism was also levelled at the way Evans consistently played on events from his personal life. Most of the guests were also friends of Evans, with the first being his ex-wife Billie Piper which further supported claims over Evans's self-indulgence. Critics also slated Evans for asking live on the second show for celebrity guests to call into the show while holding up a sign saying "Please", admitting they don't have anybody booked which was seen as an act of "desperation".

Cancellation

The series was cancelled after just five episodes, with another series planned depending on its reception. At first the debut show began with 5 million viewers at 10:30 pm, but by the end of the 45-minute show, the audience had halved to 2.5 million, fewer than the 3.3 million watching Notting Hill on Channel 4 between 11 pm and 11:15 pm. Due to the heavy drop in ratings during the progress of each show and falling ratings week-by-week, OFI Sunday was axed by ITV resulting in a second series never being made. It also never ranked in the ITV top 30 weekly BARB ratings and was another flop for UMTV.
The sixth show was shown on 30 December 2005 which was on a Friday and does not appear on "OFI Sunday" episode lists on various websites. Guests for the 30 December show were Will Young, Katie Melua and Ulrika Jonsson. There were plans to have a tribute band who were picked by Evans as the best one in the country to appear on this edition, but this was scrapped by UMTV after the two unaired pilot episodes of the main series filmed in early November. The first pilot was filmed on 6 November 2005 at ITV London Studios with Jodie Kidd as the main guest and three U2 tribute bands: Us4//U2, Achtung Baby and Unforgettable Fire. The studio audience were in 70s fancy dress. Each tribute band played 90 seconds of a U2 song. Us4//U2 played "Beautiful Day", Achtung Baby played "Vertigo" and Unforgettable Fire played "New Year's Day". The idea was that after all three bands had played their songs the audience would clap for each band in turn and a mannequin dummy dressed as a rock guitarist in a black wig would register the claps on its clapometer guitar fret board. Us4//U2 were the winners of this pilot episode. The 27 November show was due to feature Oasis tribute bands; the idea was scrapped, however, though footage profiling each tribute act was filmed on 8 November 2005 that was left unseen. Other tribute acts would have seen Robbie Williams being paid homage to. The winner would have played at Evans's end of year party, with the acts playing into the commercial breaks. The second unaired pilot episode featured the same three Oasis tribute acts as those that would have been on 27 November show. Writer Allan Pease was interviewed for one of the pilots.

Guest stars