Novi Sad Brewery


Novi Sad Brewery is a brewery in Serbia owned by Heineken Srbija. It started production in 2003 and is the youngest brewery operating in the country.

History

The brewery was founded as Brewery MB. Through aggressive marketing campaign that featured a "Svetsko, a naše" slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina, it quickly established its MB pivo brand.
At the time when Rodić Company decided to sell the brewery it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatin Brewery, Carlsberg Srbija, and Efes Srbija.
In 2007, Dutch beer producer Heineken International announced its purchase of Brewery MB. The amount of transaction was not disclosed. The takeover was finalized on 19 February 2008 at which time it was also announced that the company is changing its name to Brauerei MB.
In 2008, Heineken's Braurei MB merged with Efes Srbija to establish a new entity - Ujedinjene srpske pivare, later renamed Heineken Srbija.

Brands

Brands produced in Novi Sad Brewery are: Laško, Krušovice, Zajačersko low-pasteurized, Pils Plus, MB, Master, Heineken and Amstel beer.