Not Today (BTS song)


"Not Today" is a song by South Korean boy group BTS that was released on the album You Never Walk Alone. A Japanese version of the song was later on released in their album Face Yourself.

Background and release

When the music video was released it garnered nearly eleven million views in twenty-four hours.

Promotion

BTS promoted the Korean version of the song on various music programs in South Korea including Music Bank, Show! Music Core, Inkigayo, and M Countdown. A remix version was also promoted KBS 2017 Song Festival on December 29, 2017.

Music Video

The music video is propelled by the songs stomp heavy rhythm. Throughout it BTS lead a crowd of black-clad, seemingly ninja-inspired, dancers who throw off their restricting garments at one point as if in protest in military-style formations, while the rapid fire dances are interspersed with scenes of the BTS members being chased and shot at.
The music video was filmed by the crew GDW with choreography by Keone Madrid.

Reception

Billboard described the single as propulsive synth-hip hop banger that calls for “all the underdogs in the world” to not give up and keep fighting. It seems to be a nod off to the group's early messages of anti-establishment, as shown in songs like "No More Dream" and "N.O.". Digital Music News called it a high energy, explosive track with an elaborate dance and multiple backdrops.
It is the 3rd most watched K-pop video of 2017.

Accolades

Critic/PublicationListRankRef.
KultScene25 Best K-pop Songs of 20172
PopCrushThe Best Songs of 2017 align="center"

Composition

Not Today is in the key of C minor. It is 110 beats per minute and is 3:51 minutes long. The lyrics talk about never giving up, encouraging people to rally together against government corruption and to break all invisible barriers that stop people from succeeding.

Credits and personnel

The original credits are adapted from the CD liner notes of You Never Walk Alone.

Sales

CountryDigital sales
South Korea 245,405
United States 12,000